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Topic: advertising review

Valvoline Needs Help Reaching DIY Guys Who Love Their Cars

Brand is in late stages of an advertising review

Valvoline, which is in the late stages of a creative and media review, needs ads that speak to guys in their late teens, 20s and 30s who are passionate about…

California Healthcare Exchange Dangles Its $50 Million Account

Review is in its early stages

Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage. A request for proposals for exchange's advertising account…

New York Lottery Cuts to Finalists

DDB has been lead creative agency since 2001

The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, FCB…

McCann Erickson Is Cigna's New Lead Creative Agency

OMD wins the HMO's media business

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around…

Bissell's Ad Review Enters Its Final Stage

Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

The RFP Is Out in New Jersey's Lottery Review

Ad budget projected at $22 million next year

The New Jersey State Lottery has issued a request for proposals in a review of its creative and media business. The advertising budget—including media spend and agency fees—is projected at $22…

Papa John's Finds a New Lead Creative Agency

Grey succeeds Zimmerman on the business

Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The…

EverBank Hires a New Creative Shop

DiMassimo Goldstein succeeds Carton Donofrio Partners

A bank whose lead agency closed has found a new home. DiMassimo Goldstein and its subsidiary, Proove Accountable Media, have landed creative and media responsibilities for EverBank, an online player that's…

GNC Finds a New Lead Agency

Carmichael Lynch takes on creative and media efforts

GNC has found a new agency following the demise of Arnell Group. Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in media…

TD Ameritrade Launches Creative Review

Media spending totals about $100 million a year

TD Ameritrade is looking for a new creative agency after splitting with incumbent Goodby Silverstein & Partners. In October, the online broker replaced chief marketing officer Phil Bowman with Denise Karkos,…

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