Topic: Advertising Forecasts

Projections Suggest Advertising Growth Will Remain Sluggish in 2016

Forecasts $22 billion net global ad growth

In 2016 the advertising industry can expect another year of slow growth, according to a new global media and marketing forecast from WPP's GroupM. In its annual report, released today, GroupM…

Forecast: Scatter Sags, but There’s Light at the End of the Tunnel

Magna Global report eyes 2014 rebound

The scatter market may not be as strong as media conglomerates are reporting, but according to Magna Global, things should begin to pick up speed over the next several months. In…