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Topic: Advertising & Branding

All Revved Up: Die Hard Reboots Iconic Battery Spot

Frozen car on the lake starts up again—but with a twist

In 1975, Sears created a now-famous TV commercial in which it parked a car atop a frozen Minnesota lake, left it there for the winter and then miraculously got the…

Court Upholds Cigarette Warning Label Statute

New tobacco law likely headed to Supreme Court

The statute that led the federal government to propose new graphic cigarette warning labels is probably headed for the Supreme Court. In a 2-1 decision, the Sixth Circuit Court of…

Fear Factor: Feds Launch New Anti-Smoking Campaign

Ads mimic blocked tobacco warning labels

Uncle Sam wants to scare you away from smoking. The Feds couldn't force tobacco companies to put gruesome images on cigarette packages, so now it's going on the offense, launching…

FDA's New Cigarette Warning Labels Ruled Unconstitutional

Labeling went beyond factual and neutral warnings

The federal government is going to have to find another way to scare smokers. A federal district court judge yesterday ruled unconstitutional the 36 graphic cigarette warning labels that manufacturers would…

Five Commercial Actors You Should Know

Meet the actors behind the brands

For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story…

Cat Fight: Microsoft Ads Attack Google's Privacy Policy

Print campaign aimed at converting users

Microsoft's new print ad campaign that popped up Wednesday in three national newspapers takes shameless shots at Google's new privacy policy to try and lure new customers to its own…

Romney Outspends GOP Pack in S.C.

TVB breaks out TV ad dollars

Mitt Romney and Romney PACs outspent former Speaker of the House Newt Gingrich in South Carolina in TV advertising nearly 2 to 1, but it wasn't enough, according to a…

The Weather Channel Names New Chairman, CEO

Akamai's David Kenny to replace Mike Kelly

The Weather Channel announced today that it is replacing its current CEO with an executive from the digital and advertising worlds. Mike Kelly, who had been president and CEO of The…

What Advertisers Can Expect From Washington in 2012

ANA's Liodice and Jaffe predict action on privacy, food advertising regs

Online privacy and childhood obesity not only made headlines last year, they also became big issues for advertisers in Washington. To find out what lawmakers and regulators might have in…

Fast Chat: Sean 'Diddy' Combs

The rap mogul on the Rat Pack, his brand and building a better mousetrap

Sean Combs, aka Diddy, likes to compare himself to Sinatra. He's done it in interviews for years, and in his new ad for Ciroc vodka (see below—it was filmed in…

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