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Topic: Advertising & Branding

Fear Factor: Feds Launch New Anti-Smoking Campaign Ads mimic blocked tobacco warning labels

Uncle Sam wants to scare you away from smoking. The Feds couldn't force tobacco companies to put gruesome images on cigarette packages, so now it's going on the offense, launching…

March 16, 2012, 10:12 AM EDT

FDA's New Cigarette Warning Labels Ruled Unconstitutional Labeling went beyond factual and neutral warnings

The federal government is going to have to find another way to scare smokers. A federal district court judge yesterday ruled unconstitutional the 36 graphic cigarette warning labels that manufacturers would…

March 1, 2012, 10:16 AM EST

Five Commercial Actors You Should Know Meet the actors behind the brands

For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story…

February 7, 2012, 6:21 AM EST

Cat Fight: Microsoft Ads Attack Google's Privacy Policy Print campaign aimed at converting users

Microsoft's new print ad campaign that popped up Wednesday in three national newspapers takes shameless shots at Google's new privacy policy to try and lure new customers to its own…

February 1, 2012, 2:09 PM EST

Romney Outspends GOP Pack in S.C. TVB breaks out TV ad dollars

Mitt Romney and Romney PACs outspent former Speaker of the House Newt Gingrich in South Carolina in TV advertising nearly 2 to 1, but it wasn't enough, according to a…

January 26, 2012, 1:04 PM EST

The Weather Channel Names New Chairman, CEO Akamai's David Kenny to replace Mike Kelly

The Weather Channel announced today that it is replacing its current CEO with an executive from the digital and advertising worlds. Mike Kelly, who had been president and CEO of The…

January 24, 2012, 10:41 AM EST

What Advertisers Can Expect From Washington in 2012 ANA's Liodice and Jaffe predict action on privacy, food advertising regs

Online privacy and childhood obesity not only made headlines last year, they also became big issues for advertisers in Washington. To find out what lawmakers and regulators might have in…

January 12, 2012, 12:03 AM EST

Fast Chat: Sean 'Diddy' Combs The rap mogul on the Rat Pack, his brand and building a better mousetrap

Sean Combs, aka Diddy, likes to compare himself to Sinatra. He's done it in interviews for years, and in his new ad for Ciroc vodka (see below—it was filmed in…

December 21, 2011, 12:03 AM EST

Fed's Food Guidelines Hit Brick Wall in Year-End Budget Bill Food and beverage advertisers called for cost-benefit analysis

The federal government's proposed food guidelines for marketing food to children hit a brick wall Thursday as Congress prepares to vote out its year-end budget package for 2012. The Consolidated Appropriations…

December 16, 2011, 12:06 PM EST

Senate Commerce Committee to Icann: Slow Down Members worry about new top-level domain plan

The Internet Corporation for Assigned Names and Numbers got a bit of a dressing down from members of the Senate Commerce Committee Thursday over Icann’s plan to roll out hundreds…

December 8, 2011, 1:35 PM EST