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Topic: Advertising & Branding

Nutella? Nougat? What Should Android Name Its Next Treat-Themed Operating System?

Google crowdsources the search for Android N's identity

Android—known for naming each version of its OS after various alphabetically ordered treats like eclair, gingerbread and marshmallow—is ready to launch a new version for the letter "N." And for the…

Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats

Auto play, native ads and emotion are key

For today's content-obsessed consumers, it's a video driven world. That will be abundantly clear during the two-week NewFronts that begin Monday. Kathy Kayse, Yahoo vp  But let's be honest, it can be…

Lyft Creates a Surreal, Circus-Themed Driving Scene in Its First National TV Campaign

Hopes to cut through the chaos of travel

Imagine you're stuck in summer traffic underneath a humid overpass. A booted car clunks its way along in front of you, while a group of men and women who had…

Why Tech Rebels Like Uber, Jet and Fitbit Are Embracing Traditional Advertising

Creative agencies are helping them go mainstream

Those who follow tech startups may have noticed a peculiar trend lately: traditional ads created by traditional agencies to promote some of Silicon Valley's favorite "unicorns." In May, wearables pioneer Fitbit…

How Can Subway Remain a Beloved Brand Despite the Jared Scandal?

Leverage other endorsers like Brad and Angelina

It's been a week since news broke that Jared Fogle was caught up in a child-porn investigation and just days since BrandIndex's semiannual survey of America's best-perceived brands revealed that…

Cannes Lions 2015: What Does It Take to Be the Best in the World?

Weigh in at today's #AdweekChat at 2 p.m. ET

There's some tough competition at this year's Cannes Lions festival, with a record 40,133 entries. So what does it take to win the ad industry's most coveted accolade? We rounded up…

Google Expands Its Brand Plans With Real-Time Results

Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

Batman's New Favorite Gadget Is a Leica Camera

Director tweets on-set pic of Ben Affleck, endorses brand

I shot this with my @Leica_Camera M Monochrom. #Batman #Batmobile #Gotham http://t.co/WPHKLxgBLM pic.twitter.com/p5DEf6fLzJ — ZackSnyder (@ZackSnyder) May 13, 2014 Holy camera, Batman! The world got its first look at Ben Affleck as…

Brands and Agencies Are Starting to Experiment With Google Glass

Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

FTC's Privacy Guru Named Head of Bureau of Consumer Protection

Appointment signals privacy will continue to be a commission priority

Jessica Rich, a 20-year Federal Trade Commission career attorney and expert in privacy, data and identity protection, and new technologies was named the new director of the agency's bureau of…

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