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Topic: Advertising & Branding

Google Expands Its Brand Plans With Real-Time Results

Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

Batman's New Favorite Gadget Is a Leica Camera

Director tweets on-set pic of Ben Affleck, endorses brand

I shot this with my @Leica_Camera M Monochrom. #Batman #Batmobile #Gotham http://t.co/WPHKLxgBLM pic.twitter.com/p5DEf6fLzJ — ZackSnyder (@ZackSnyder) May 13, 2014 Holy camera, Batman! The world got its first look at Ben Affleck as…

Brands and Agencies Are Starting to Experiment With Google Glass

Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

FTC's Privacy Guru Named Head of Bureau of Consumer Protection

Appointment signals privacy will continue to be a commission priority

Jessica Rich, a 20-year Federal Trade Commission career attorney and expert in privacy, data and identity protection, and new technologies was named the new director of the agency's bureau of…

Branding the Next Pro-Choice Generation

Campaign marks 40th anniversary of Roe v. Wade

It would have been more predictable if Naral Pro-Choice America chose to commemorate the 40th anniversary of Roe v. Wade—the historical Supreme Court decision that affirmed a woman's right to…

Advertisers Urge Supreme Court to Hear Tobacco Ad Case

Chances for appeal are good

The Supreme Court may be the next stop for advertisers fighting against the government's proposal to force tobacco companies to place graphic warning labels on cigarette packages. The Association of…

Fast Chat: Green Seal's Arthur Weissman

Why the FTC's new green guides could lead marketers to seek out certifications

Most consumers are familiar with Energy Star, a government program that certifies that homes or products like a refrigerator or an air conditioner have met strict energy efficiency guidelines. But…

Ogilvy's Steve Simpson Calls for More Online Ad Transparency

Examples of broken trust threaten use of big data

In the age of big data, advertisers need to get their act together when it comes to online privacy. That was the takeaway from Ogilvy & Mather North America chief…

Infographic: Presidential Digital Duel

Obama takes the lead online

Both President Obama and GOP challenger Mitt Romney have poured plenty of money into Internet campaigns to lure voters and raise cash, but Obama's may have the edge in the…

Advertisers Push for Do Not Sell Internet Registry

Defensive registrations could cost hundreds of millions, killing some companies

As the Internet Corporation for Assigned Names and Numbers (Icann), the organization that manages the address system on the Internet, gets ready to flood the Web with hundreds of new…

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