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Topic: Advertising

Google Expands Its TV Advertising Business With new Cox partnership, Google extends its linear television footprint

Four years ago, Google got into the TV advertising business when it began selling inventory on cable networks to its stable of advertisers in roughly the same way YouTube sells…

January 9, 2012, 2:02 PM EST

Auto Dollars Drive NBC Super Bowl Sellout Network fetches $3.5 million for each 30-second spot

Like the return of perennial AFC powers the Pittsburgh Steelers and the New England Patriots to the NFL postseason, there’s nothing inherently surprising about NBC selling out its available Super…

January 3, 2012, 2:35 PM EST

McCann Japan Head McLaren Assumes New MRM Role Shift follows naming of new Japan CEO

Michael McLaren, the CEO and chairman of McCann Worldgroup Japan, is rejoining the company’s New York operations in the new role of president, MRM East and chief client solutions director. In…

January 3, 2012, 10:09 AM EST

Adweek.com's Top 10 Press Stories of 2011 Controversies, resurrections, CMS troubles, and lots of Tina Brown

Here are the 10 most-read press stories published on Adweek.com in 2011:   'Psychology Today' Asks Why Black Women Aren't Pretty10Controversial piece draws fire, is deleted By Gabriel Beltrone Mental health bimonthly Psychology Today…

December 28, 2011, 6:58 AM EST

Shot in Arm Expected for 2012 Political Ad Spend MediaVest sees a 30% jump possible in key states

After an unusually slow start at the end of 2011, political ad spending is likely to ramp up rapidly in 2012. Last week, MediaVest distributed a report to clients predicting…

December 27, 2011, 1:05 PM EST

Fast Chat: Lucas Watson YouTube has started to curate its content. Now it's time to woo advertisers

It's been a year of upheaval at YouTube. In October, the site unveiled a long-awaited redesign meant to expand (and improve) its selection of videos in order to get users…

December 22, 2011, 5:12 AM EST

IAB Promotes David Doty to EVP Doty to oversee brand marketing, research

The Interactive Advertising Bureau has named David Doty, former svp and CMO, to the new role of evp and CMO. In an announcement today, the IAB said that Doty will work…

December 21, 2011, 12:45 PM EST

Perspective: Rough Road Ahead Marketing a product as utilitarian as a tire has never been easy

Historically, the marketers of performance-driven products have racked their brains to find ways of explaining their latest breakthroughs to the buying public. This tactic works great—until the specs get too…

December 15, 2011, 7:55 AM EST

FCC Passes Rules to Turn Down the Volume on Loud Commercials CALM Act goes into effect in a year

Those loud TV commercials that annoy everybody have only one more year to live. The Federal Communications Commission passed rules Tuesday to implement the 2010 Commercial Advertisement Loudness Mitigation Act,…

December 13, 2011, 3:04 PM EST

Agency of the Year Revealed Check out the year's top global, U.S. and digital agencies

In Adweek’s annual Agency of the Year report, the accomplishments of this year’s winners—BBDO for global, mcgarrybowen for U.S., and AKQA for digital—are made all the more remarkable by the…

December 12, 2011, 12:02 AM EST

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