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Topic: Advertising

'Adweek' Launches Self-Serve Ad Platform Buy online campaigns of any size with Shiny Ads tech

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set…

November 15, 2011, 11:27 AM EST

The Blanding of America There's a lot at stake when selling presidential candidates--so why is their branding so stupifyingly dull?

One of the most indelible and enduring images of the 2008 presidential campaign was candidate Barack Obama's logo: a simple, clean, blue "O" rising like a sun above a prairie…

November 15, 2011, 6:24 AM EST

Billion Dollar Draft Some 27 million Americans play fantasy football—and media companies are cashing in on their obsession

The 5-foot-7-inch Jacksonville Jaguars running back Maurice Jones-Drew earned the nickname "Pocket Hercules" for his bruising running style, but the diminutive chatterbox can't seem to take a verbal hit. Addressing listeners…

November 7, 2011, 5:42 AM EST

‘The Atlantic’ Gains Revenue Again Advertising profits up 19 percent

The Atlantic is bucking the trend for print publications by reporting a good year. For the 12th consecutive quarter, the magazine has posted revenue gains. Its overall advertising revenue is…

October 25, 2011, 7:24 AM EDT

A Letter to 'Adweek' Readers Executive editor Jim Cooper discusses Adweek’s first six months and how the brand will position itself for the future

Dear Adweek Reader, Since Adweek’s relaunch in April this year, our readers in print and online have experienced a reimagined and rejuvenated news brand. The magazine, born from the legacy titles of…

October 17, 2011, 11:42 AM EDT

Fruit Suit: General Mills Faces Deceptive Advertising Lawsuit for Fruit Snacks Company has faced similar suits before

Charging that General Mills is misleading consumers about the nutrition and health qualities of its Fruit Snacks, the Center for Science in the Public Interest filed a class action suit…

October 14, 2011, 5:41 PM EDT

Privacy Legislation Stalled in House Fourth subcommittee hearing covers familiar ground

A House subcommittee held its fourth hearing on Internet privacy this year Thursday, but the unmistakable conclusion from it was that Congress has gotten no closer to passing any legislation…

October 13, 2011, 11:32 AM EDT

House GOP Sides With Big Food and Ad Lobbies Hearing a victory for opponents of food marketing guidelines

It's been a good day for the food, beverage, and advertising lobbies and their fight against the federal government’s proposed voluntary guidelines for marketing food to children. During a joint hearing…

October 12, 2011, 12:16 PM EDT

Ronald McDonald, Toucan Sam to Get Pardons From Feds? Serious changes to food marketing guidelines discussed

The federal agencies behind the government's proposed voluntary guidelines for marketing food to children appear ready to back down on certain elements of the guidelines that have been the subject…

October 10, 2011, 3:45 PM EDT

Michael Wolff Predicts the Future KBS+P co-founder Richard Kirshenbaum will talk to Adweek's editorial director about what's next for advertising and media

Advertising continues to change in new and surprising ways. It's more targeted than ever, more technological, and more mobile. It tells stories in innovative ways—about who we are and how…

October 5, 2011, 7:29 AM EDT

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