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Topic: Advertising

Ad World Gears Up for Creative Week

Panels, awards shows start Monday

Brace yourselves, idea people. New York City's Creative Week 2012—the fourth annual edition of the advertising, design, boozing and schmoozing bonanza—kicks off Monday morning. A roster of industry bigwigs will be…

Punch Media Wants to Redefine Tablet Advertising

App partners with Tribeca Film Festival on first sponsored app

There have been a few stabs at iPad-native newspapers and magazines, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a…

Big Fish, Small Ponds

A look at small agencies across the nation that are proudly serving local clients

Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond their…

Much More Than 'Mad Men'

Adman Andrew Cracknell looks beyond the clichés to the creative revolution

Overlooked in the three-martini Madison Avenue lunching of TV’s fictional Sterling Cooper agency is arguably a more intoxicating story: the creative revolution that upended the New York City ad industry…

Fear Factor: Feds Launch New Anti-Smoking Campaign

Ads mimic blocked tobacco warning labels

Uncle Sam wants to scare you away from smoking. The Feds couldn't force tobacco companies to put gruesome images on cigarette packages, so now it's going on the offense, launching…

Advertisers Move to Drop Radio Host

20 reported to have pulled the promo plug as Rush Limbaugh’s scandal persists

More than 20 advertisers have now reportedly run from Rush Limbaugh after his apology to Georgetown student Sandra Fluke failed to quell the media firestorm that was sparked by the…

FDA's New Cigarette Warning Labels Ruled Unconstitutional

Labeling went beyond factual and neutral warnings

The federal government is going to have to find another way to scare smokers. A federal district court judge yesterday ruled unconstitutional the 36 graphic cigarette warning labels that manufacturers would…

Gandon, L’Oréal Account Lead at McCann, Exits for Publicis

Taking on a top Nestlé role?

Aude Gandon, the Paris-based L’Oréal worldwide account director at McCann Erickson, is leaving to join Publicis Worldwide, say sources close to the situation. Her exit marks a significant management change…

Perspective: College Daze

When it comes to selling parents on saving for college, there's just one thing you need to do: Freak them out

According to government statistics, the cost of housing, clothing and feeding one child until the age of 18 is just shy of $227,000—not including higher education. And that cost, as…

Five Commercial Actors You Should Know

Meet the actors behind the brands

For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story…

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