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Topic: Advertising

DAA Responds to Microsoft Column on ‘Do Not Track’ Plans

Claims 'on' position creates confusion in the ad community and with consumers

In a contributed column in September 10 issue of Adweek, Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group, explained why Microsoft decided to turn on…

The Adweek 50

These are the people who make the machinery of media, marketing and technology hum

There are many (some might say too many) lists of power players in business, often studded with names from the worlds on which we report: media, advertising, entertainment, technology and…

Feds Strike Out on Cigarette Warning Labels

Court of Appeals rules that 'mini billboards' violate free speech; Supreme Court could be next

The federal government's proposal to force tobacco manufacturers to place 36 graphic cigarette warning labels on the top half of the front and back of all cigarette packages was struck…

Psst—Do You Know a Genius? Well, Introduce Us!

'Adweek' is accepting submissions for its annual Brand Genius Awards for best-in-class marketing

Adweek’s Brand Genius (formerly Marketer of the Year) Awards have recognized the best and brightest marketing minds for two decades now, but we need your help in uncovering some up-and-coming…

Fed's Anti-Smoking Fear Campaign Scares Up Quitters

50,000 dump the habit

Fear works. The federal government's use of scare tactics in its national ad campaign to stop smoking has prompted a record number of smokers to give up the habit. According…

Dottie Mattison Is New CEO of Prometheus Global Media

Guggenheim senior managing director to oversee 'Billboard,' 'THR,' 'Adweek,' other properties

Guggenheim Partners senior managing director Dottie Mattison has been named CEO of Prometheus Global Media, the group that owns music, media and entertainment brands Billboard, Adweek, The Hollywood Reporter, Back…

BBDO Creatives Dissect Breakthrough Spots

Execs from New York, London and Mumbai highlight three examples

CANNES, France—In an effort to drill down to the essence of truly great creative, David Lubars, chairman and chief creative officer of BBDO North America, convened a panel of three…

Twitter's Costolo Touts Real-Time Connections

Points to the immediacy and emotion of unfiltered media as new marketing model

CANNES, France—As social media and sharing continue to transform media, Twitter CEO Dick Costolo on Wednesday championed the revolutionary benefits that real-time planning can have on creative executions on- and…

Fotopedia Tries to Crack Tablet Ad Model Code

Photo encylopedia believes in high-res, nonintrusive ad experience

The jury is still out on how advertisers should approach tablets like the iPad. But the app maker and photo encyclopedia company Fotopedia thinks it has a solution in the…

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