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Topic: Advertising

The Do's and Don'ts of Dot-Com Marketing

FTC guidelines not very helpful

Just because marketers are moving campaigns onto mobile devices, as well as Twitter and Facebook, doesn’t mean the government will give them a pass when it comes to making sure…

Carine Roitfeld Talks About Leaving Condé Nast

The former Vogue Paris editor on her newest obsessions

Carine Roitfeld hasn’t slowed down since ending her decade-long editorship of Vogue Paris last year. She launched the magazine CR Fashion Book, collaborated with MAC on a cosmetics collection, was…

Adweek Project Isaac Launches to Celebrate Invention

New awards program calls for entries from media, marketing, advertising and tech


As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia…

How Advertisers Can Stoke Super Bowl Buzz Year Round

Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

Digital Boards Face Big Legal Fight

Group says agency gutted law and overstepped authority

Digital billboards have been a financial boon to the out of home business. But if Scenic America gets its way in court, it could turn into an expensive bust for…

Pharrell Williams Sues Diageo for $5 Million

Rapper alleges spirits giant broke distro contract

Pharrell Williams has sued marketing partner Diageo North America for $5 million in a New York City federal court, claiming the spirits giant has failed to distribute the rapper's "Qream…

Super Bowl Buys: It All 'Ads' Up

Kantar Media study suggests NFL showcase is a marketer's dream

The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…

A-B on Super Bowl: Time to Launch Products

Two brand extensions follow Bud Light Platinum last year

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches. Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other…

Advertisers Urge Supreme Court to Hear Tobacco Ad Case

Chances for appeal are good

The Supreme Court may be the next stop for advertisers fighting against the government's proposal to force tobacco companies to place graphic warning labels on cigarette packages. The Association of…

C-3POh No! Broadcasters Agitate for Better Ratings Currency

Push to adopt C7 metric heats up as live ratings falter

Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…

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