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Topic: Advertising

How My Gender Transition Helped Create a Path for Future Agency Employees

'Freedom really is the best policy'

It's time. It's hard to believe, but here I am. My boss, the managing director of Possible, Cincinnati, introduces me to a conference room full of my peers. I begin the…

Content Marketing Is Moving Toward a Zen State of Storytelling

Cycle of engagement created by quality over quantity

On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with…

5 Things Marketers Can Do to Get in Shape for the Olympics ... in Japan

2020 promises to be an unprecedented arena for brands

Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad…

It's Time for Marketers to Embrace the 'Show, Don't Tell' Media Economy

Mobile hastens more intimate brand engagement

If you asked me to tell you what I think the future of media and advertising will look like, I actually wouldn't tell you anything. I would, however, show you…

Imgur Survey Finds Millennials Are Cool With Being Geeky

Culture poll shows why it's so hard to market to them

In 2004, a band called Say Hi To Your Mom came out with "Pop Music of the Future," which presciently describes the modern geek from the perspective of the ever-migrating…

Here's How Much Advertisers Have Increased Their Digital Video Ad Spending

As NewFronts begin, IAB releases annual study

The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media…

How Television Has Become the Newest New Media

Viewing via IP addresses takes the tube 2.0

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting…

Why Brands Need to Skip the Ads and Start Telling Stories

Don’t get in the way of what consumers want, be what they want

You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that…

Ad Industry Needs to Get Used to Low Growth Being 'the New Normal,' Martin Sorrell Says

Low inflation, disruption are pushing clients to focus on cost

In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin…

Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

But real change starts at the top

It's been nearly a month since the 4A's Transformation conference, where, as many of you heard, read or experienced firsthand, the discourse about gender and diversity in the advertising industry…

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