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Topic: Advertising

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad Patrick O'Neill looks back at his 1994 spot

The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios and DirecTV all diving in. More power to…

October 30, 2014, 1:00 PM EDT

Most Adorable Résumé Ever? Aspiring Intern Pitches Lego Version of Herself to Agencies And she's not even a designer

Usually it's the young designers and copywriters who create awesomely creative new ways to apply for internships. This time, oddly enough, it's someone looking for a spot in account management. A…

March 26, 2014, 5:04 PM EDT

Oh, the Humanity! When Brands Become Publishers Social publishers urge brands to be 'more human'

The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton…

May 15, 2012, 9:05 PM EDT

Internet Week Brings Together the Brains, the Tech Sessions, conferences kick off Monday throughout NYC

Internet Week, a slate of showcases, conferences and workshops around New York City spanning the depth and breadth of the tech industry, kicks off May 14. The annual gathering this year…

May 8, 2012, 5:01 PM EDT

Michael Wolff Predicts the Future KBS+P co-founder Richard Kirshenbaum will talk to Adweek's editorial director about what's next for advertising and media

Advertising continues to change in new and surprising ways. It's more targeted than ever, more technological, and more mobile. It tells stories in innovative ways—about who we are and how…

October 5, 2011, 7:29 AM EDT

Turner Digital Exec Takes Swipe at Hulu Questions 'light on ads' model

At The TV Everywhere panel discussion this afternoon, Turner Broadcasting's Jeremy Legg took the opportunity to trash Hulu's ad-light business model. "We’re in the business of making money from our content,…

June 7, 2011, 3:11 PM EDT

NBCU's Head of Digital Sales Does Not Like the Netflix Model Ads are the way to go, he said

Peter Naylor is not a fan of the Netflix model. Naylor, the evp of Digital Sales at NBC Universal, said at the Elevate Online Video Advertising Summit in midtown this…

June 7, 2011, 12:33 PM EDT

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