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Topic: AdMob

Twitter's MoPub Welcomes Facebook's Mobile Ads Into Its Platform All networks plug in

Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into…

May 1, 2014, 12:24 PM EDT

Facebook's Ad Network Promises to Make App Partners Rich $9 billion market

The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated…

April 30, 2014, 3:50 PM EDT

Healthcare Giant Pushes 'ABCs of Disease' Videos With Wide Ad Outlay WellPoint tugs at heartstrings with grade-schoolers

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare…

March 5, 2014, 11:35 AM EST

Google Ventures Leads $1.875 Million Funding Round in Native Mobile Ad Startup Namo Media to focus on in-feed in-app ads

A lot of investor money has flowed to mobile ad startups, but much has been siphoned toward companies working on how to better target mobile ads or build ties between…

March 18, 2013, 3:38 PM EDT

Amazon Expands Its Mobile Ad Network Launches ad placement tools for Android app developers

Amazon has spent the past few years assembling an advertising juggernaut in preparation for a grand roll-out this year. The e-commerce giant took a sizeable step toward that end on…

March 4, 2013, 8:47 PM EST

Google Enhances AdWords, Possibly Correcting Mobile Ad Rates Changes enable more agile bidding, creative, measurement

During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever…

February 6, 2013, 3:21 PM EST

Mobile Gaming Ad Network Chartboost Raises $19 Million Launching in-app commerce product this year

Over the past two years, Chartboost has built its own business by helping mobile game developers run ads in each others’ games to attract players and revenue. That business can…

January 8, 2013, 7:30 AM EST

Google to Tackle Mobile's Fat Finger Problem Company making effort to ensure that mobile clicks are intentional

Fat fingers suck...the value out of advertisers’ mobile budgets. Twenty-two percent of clicks on mobile ads are accidental, according to mobile app marketing platform TradeMob. Thus, with a good chunk…

December 13, 2012, 11:00 AM EST

Metaresolver Aims to Hit Refresh on Mobile Ad Targeting Startup building mobile graph from scratch

Mobile advertising is still in its infancy, and mobile ad targeting is hardly in the fetal stage. That doesn’t mean there aren’t already complications. Unlike online, brands are pretty much in…

September 26, 2012, 8:00 AM EDT

Google Brings 300,000-plus AdMob Apps to AdWords Adds new mobile ad-targeting options

Facebook isn’t the only company with mobile ad news this week. Two years after closing its $750 million acquisition of mobile ad network AdMob, Google is connecting the company’s more…

June 7, 2012, 10:52 AM EDT

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