Advertisement

Topic: AdMedia Partners

Type
Acquiring a Social Agency Is Sounding Less Sexy by the Month Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

December 15, 2014, 12:35 AM EST

Cheil Rounds Out Its Portfolio With Iris Deal Welcomes a retail marketing specialist to the family

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years. Since 2008, the South Korean company has…

November 25, 2014, 12:30 PM EST

Maurice Lévy Dropped $3.7 Billion on Sapient. Now What? Publicis is rewiring for the future

Acquisitive Publicis Groupe chief Maurice Lévy champed at the bit during the nine months of merger negotiations with Omnicom, putting his ability to buy shops on hold. After the collapse…

November 10, 2014, 12:02 AM EST

Merkle Acquires Digital Player New Control Deal expands Merkle's footprint to Chicago

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…

April 2, 2014, 6:59 PM EDT

Agencies and Media Owners Aren't Interested in Owning Ad Tech Would rather partner with such firms instead

Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. Nevertheless, a new survey finds that most ad agencies and media…

January 22, 2014, 6:00 AM EST

Poll: M&A Activity Will Rise in 2012 AdMedia's Seth Alpert talks to 'Adweek' about the findings

AdMedia Partners’ annual poll of marketing agencies and media outlets reveals a healthy appetite for acquisitions, with 59 percent expecting to participate in a deal this year—up significantly from 40…

January 26, 2012, 11:24 PM EST

Advertisement