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Topic: AdMedia Partners

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Merkle Acquires Digital Player New Control Deal expands Merkle's footprint to Chicago

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…

April 2, 2014, 6:59 PM EDT

Agencies and Media Owners Aren't Interested in Owning Ad Tech Would rather partner with such firms instead

Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. Nevertheless, a new survey finds that most ad agencies and media…

January 22, 2014, 6:00 AM EST

Poll: M&A Activity Will Rise in 2012 AdMedia's Seth Alpert talks to 'Adweek' about the findings

AdMedia Partners’ annual poll of marketing agencies and media outlets reveals a healthy appetite for acquisitions, with 59 percent expecting to participate in a deal this year—up significantly from 40…

January 26, 2012, 11:24 PM EST

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