Advertisement

Topic: AdKeeper

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

First Mover: Carolyn Bekkedahl

After startup life, Meredith’s digital svp is glad to be back at a ‘real business’

Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City You spent many years in magazine sales before jumping to the digital media and startup world a few…

Advertisement