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Topic: Adap.TV

Will Programmatic Advertising Take Over TV? Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

June 24, 2014, 6:08 AM EDT

AOL's Ad Comeback Continues Adap.tv acquisition helps ignite sales

AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent…

November 5, 2013, 12:25 PM EST

12 Burning Questions on AOL's Adap.tv Acquisition Armstrong, buyers, Web video tech players provide some thoughts

AOL made a lot of noise this morning by announcing a $400 million deal to acquire the Web video ad platform company Adap.tv. In fact, it's a bigger deal than…

August 7, 2013, 1:47 PM EDT

Hulu Bidding War Heats Up Yahoo, other suitors low-ball the streaming video service

While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2…

May 28, 2013, 1:42 PM EDT

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