Topic: Adap.TV

AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing

Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

AOL's Ad Business Gets Boost From and Programmatic

Sales up 20%

AOL's ad business was up 20 percent last quarter thanks to its programmatic push and CEO Tim Armstrong announced quarterly results today, posting $606.8 million in overall revenue, up 12…

Will Programmatic Advertising Take Over TV?

Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

AOL's Ad Comeback Continues acquisition helps ignite sales

AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent…

12 Burning Questions on AOL's Acquisition

Armstrong, buyers, Web video tech players provide some thoughts

AOL made a lot of noise this morning by announcing a $400 million deal to acquire the Web video ad platform company In fact, it's a bigger deal than…

Hulu Bidding War Heats Up

Yahoo, other suitors low-ball the streaming video service

While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2…