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Topic: ad tech

Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Connects dots for marketers and challenges Facebook

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to…

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars

Spotify and iHeartMedia embrace targeted advertising based on musical tastes

What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising. The…

5 Startups That Marketers Must Look for at CES

Ad innovation is all part of the show

Some of the most innovative companies at the Consumer Electronics Show don't make gadgets. They make the services that run on gadgets—services of increasing importance to marketers. These companies are…

What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Brands prefer the private marketplace

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open…

The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014

Publicis Groupe buys Sapient for $3.7 billion

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Publicis Groupe acquired Sapient in a $3.7 billion deal, and some industry…

AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing

Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

Mobile and programmatic are changing everything

How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double…

Publicis Groupe Looking to Buy Ad Tech Firm Criteo

Deal talk sends stock soaring

Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent. Criteo…

AppNexus Picks Up $60 Million, as Valuation Grows to $1.2 Billion

Funding to help to further global presence

AppNexus has picked up $60 million in funding from a "large, Boston-based public equity and asset management firm," per a statement from the ad-tech company, which also revealed that an…

Xaxis Fights Fraud With Money-Back Guarantee for Brands

95 percent of the traffic certified

Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform…

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