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Topic: ad spending

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7 Advertising Trends That Show You Exactly Where This Industry Is Headed Mobile and programmatic are changing everything

How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double…

October 16, 2014, 12:20 PM EDT

Ad Spending Growth Declined in the Second Quarter P&G is among the marketers spending significantly less, Kantar Media reports

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media. According to the report, ad spending for the quarter increased by just…

September 16, 2014, 2:45 PM EDT

Advertisers Clicking Buy Button on Google Shopping Ads Units’ share of search budgets up 600 percent in Q4, per Marin Software

Two weeks ago Adobe published findings showing that Google’s Product Listing Ads are doing well among retailers. Now Marin Software is backing those claims with findings across all of its…

January 29, 2013, 8:31 AM EST

Study: Prime-Time Spending Wildly Inefficient Spending accounts for 54% of dollars and 34% of impressions

A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the actual return on the investment. In the two-week period measured, more…

January 22, 2013, 3:08 PM EST

Stormy Weather: Analyst Downgrades Ad Market on Sandy Fears Storm may have cost media industry half a billion dollars

Already looking rocky at the start of the fourth quarter, the media economy this week was dealt a staggering blow by Hurricane Sandy. In disrupting local TV and radio broadcasts and…

November 1, 2012, 8:17 PM EDT

Q2 TV Forecast: Cloudy With a Chance of Stasis Analysts point to a slowdown in advertising and consumer spending

Despite a decelerating economy and an increasingly gloomy macro outlook, media stocks have remained reassuringly buoyant, ticking upwards as other big-cap offerings sputter and sink. Year to date, media stocks…

July 23, 2012, 12:03 AM EDT

Nielsen: Global Ad Spend Up 3.1% to $128 Billion Internet leads channels in growth, lags in share

Between the Olympics and the U.S. presidential election, 2012 is a biggie for brands, so much so that they got out of hibernation early. The first quarter is usually quiet…

July 10, 2012, 12:53 PM EDT

Comcast Files Patent to Halt DVR Ad-Skipping Technology offers advertisers opposite of Dish Network's Ad Hop feature

Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publication for cable network execs. The cable…

May 14, 2012, 1:34 PM EDT

Forecast: Digital Will Outpace Traditional Ad Revenue Growth Five-year outlook shows online, mobile spend outpacing overall local media market

Digital advertising growth will offset a slowdown in local ad growth as marketers target consumers online, specifically mobile devices, according to a new BIA/Kelsey forecast. By 2016, local online, interactive and digital advertising…

March 20, 2012, 11:51 AM EDT

Cable Sports Take a Bite Out of Broadcast Ad Sales Networks' first-half sponsor haul falls 8%

Gains in automotive and financial services spending weren’t enough to forestall a downward trend in advertising sales at the broadcast networks. Despite modest gains in television as a whole, broadcast…

September 13, 2011, 6:46 AM EDT

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