Topic: Ad Fraud

6 Digital Marketing Stats That Caught Our Eye This Week

Instagram buzz continues, while general ad fraud concerns swell

Check out these six digital marketing stats that grabbed our attention this week. 1. Insta-shoppers are a thing Retailers are spending 52 percent of their digital ad budgets on mobile, per a…

To Help Fight Fraud and Piracy, GroupM Has Named a 'Brand Safety' Executive

John Montgomery takes on a new role

GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety. Reporting up to global chief digital officer Rob Norman,…

What's Being Done to Rein In $7 Billion in Ad Fraud

4 experts share concerns ahead of ANA Masters of Media discussion

Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over…

Here Are 4 Common Methods That Ad Fraudsters Use to Make Their Ill-Gotten Money

Where crime continues to pay

We all know bot-fueled ad fraud is a major problem for digital marketers, but how exactly does it work? Who makes money off fraudulent ad views, and how do they…

Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study

Programmatic and high-CPM buys suffer most

Online ad fraud driven by bots will cost brands $7.2 billion globally this year, according to a forecast in a new joint study by the Association of National Advertisers and…

Q&A: Tech Exec Says Publishers Need to Address Ad Blocking 'Holistically'

But CES isn't exactly abuzz with the subject

While attending CES this week, Antti Pasila, founder and COO of Kiosked, which helps publishers deliver more relevant ads, was glad to take a little time away from the hectic…

The Online Industry Is Losing $8 Billion a Year, and Ad Blocking Is the Least of Its Worries

IAB report looks at the impact of bots, malware and more

Ad blocking is costing the industry $781 million a year—yet makes up only a sliver of the total $8.2 billion lost to major problem areas including bot traffic and content…

This New Program Aims to Stop Ad Bot Owners From Getting Paid

Google, AOL, WPP, Omnicom and Publicis support TAG

Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to…

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for…

Ad Industry Launches Effort to Combat Rampant Fraud

Facebook, Google and AOL join the Trustworthy Accountability Group

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies…