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Topic: Ad Fraud

Ad Industry Launches Effort to Combat Rampant Fraud

Facebook, Google and AOL join the Trustworthy Accountability Group

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies…

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats

$6.3 billion menace will shake confidence

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and…

Online Fraud's Next Victim: Mobile Advertising

Savvy fraudsters sneak into smartphones

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way…

ANA Is Assessing the Extent of Digital Ad Fraud

30 brands join study

Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with…

Facebook Claims Baby-Faced Fraudster Used All The Click Tricks

Marketing underworld exposed

His tabloid name is the Baby-Faced Wolf of Wall Street, and now Facebook wants to paint him as the face of ad fraud. Martin Grunin, a 22-year-old New Yorker, was…

Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam

TubeMogul outs dozens of suspect sites

A pernicious and sophisticated new form of online click fraud has been uncovered and it’s aimed at digital video advertisers, according to ad software firm TubeMogul. The ad tech agency…

Google's Spider.io Acquisition Boosts Anti-Fraud Team

Looks to clean up video, display ad activity

Google boosted its anti-fraud detection team by acquiring anti-malware company spider.io. The announcement was posted on the DoubleClick Advertiser Blog this morning. Google said the acquisition of London-based spider.io’s seven-member team…

Bot Problem Keeps Getting Worse

More than half of U.S. traffic, per Solve Media

You might think that all the attention placed on questionable traffic and bots and online ad fraud this past year would be having a big impact on the digital ad…

Ad Verification Firm Pivots to Bot Detection

Integral Science says its can stop fake traffic in real time

Suddenly, the anti-bots business is booming. Last week, a company called White Ops announced aggressive plans to target what the company claims are crooks stealing more than $6.5 billion from advertisers.…

Online Ad Fraudsters Are Stealing $6 Billion From Brands

Security firm White Ops claims 1 in 6 PCs infected by bots

The online ad fraud issue is far worse than you think. It involves organized crime, Russian millionaires, ex-bank robbers and one-sixth of the computers in the U.S. Oh, and forget…

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