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Topic: Ad of The Day

Ad of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever A dumb idea, brilliantly presented

German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the…

July 29, 2014, 8:14 AM EDT

Ad of the Day: Paris Hilton Is Back to Wash Cars and Sex-Eat Some Burgers Carl's Jr. returns to the socialite who started it all

Paris Hilton has almost come full circle, returning to the hypersexualized Carl's Jr. ad campaign that began when she sudsed up a Bentley in 2005. The fast-food chain's strategy of selling…

July 25, 2014, 11:53 AM EDT

Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing Haunting Bowie cover fuels ominous but uplifting spot

"The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter…

July 24, 2014, 12:57 PM EDT

Ad of the Day: The End Is Nigh in Brilliantly Bleak Ad for FXX's Simpsons Mega-Marathon 'We're all gonna die'

The world is really going to have a cow when FXX enacts its insane plan to air every Simpsons episode ever, back to back, beginning Aug. 21. In fact, there…

July 23, 2014, 10:19 AM EDT

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot Passion through personalization

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their…

July 22, 2014, 11:15 AM EDT

Ad of the Day: Dick's Sporting Goods Scores With Another Dramatic Salute to Everyday Athletes Seizing the moment

Like the everyday athletes it profiles, Dick's Sporting Goods remains a bit of an unsung hero in the sports marketing world. But that continues to change, thanks to its consistently…

July 21, 2014, 1:17 PM EDT

Ad of the Day: Neil Patrick Harris Doesn't Get Why He Can't Drink Heineken Light on TV But here's the explanation, if you're interested

Most ad agencies that work with alcohol brands have a general loathing for the myriad guidelines that shackle them from showing much of anything, including someone drinking a beer.  But in…

July 18, 2014, 9:26 AM EDT

Ad of the Day: Samsung's Sci-Fi Soccer Epic Reaches Its Final Chapter After 8 months, the Galaxy 11 finish their game for the fate of Earth

Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion. "The Match Part 2," released this week as a…

July 17, 2014, 1:23 PM EDT

Ad of the Day: Michael Jordan Is Back for Hanes and Ready to Judge Your Piss-Poor Golfing Basketball legend marks 25 years as brand's spokesman

Michael Jordan is back on TV for Hanes, once again intimidating the hell out of the mere mortals graced by his presence. Previously, he was quietly judging his fellow first-class passenger,…

July 16, 2014, 12:38 PM EDT

Ad of the Day: Ikea Drifts Between Dream and Nightmare in a Lofty Ode to Sleep Real effects help create a surreal sequence in 'Beds'

This gorgeous and unnerving gem from Ikea and Mother London is so ethereal it couldn't have been filmed in the real world, right? Wrong, actually. Many of the ad's surreal and…

July 15, 2014, 11:16 AM EDT

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