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Topic: Ad Council

Smokey Bear Reboot Takes Warm and Fuzzy to a Whole New Level

Iconic mascot returns with hugs

The new man-in-a-furry-suit-and-big-ass-jeans incarnation of Smokey Bear is all about huggin' and lovin' strangers he meets in the woods. These days, who isn't? (Well, OK, Purity Bear for one.) Draftfcb…

Walgreens Runs Blowout Video Ad Effort—Aimed at Bots?

Heavy autoplay presence on slew of Alphabird ghost sites

Just before Memorial Day Weekend, Walgreens started running a blowout Web video ad campaign for its Way to Well initiative. The ads, featuring Alison Sweeney (Sammy from Days of Our…

Adweek's Top 10 Commercials of the Week: Feb. 8-15

Long-haired babies and short-haired kitties, tiny beers and giant noses

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…

Where in the World Is Matt Lauer? Somewhere in This Ad Council PSA

Campbell Ewald plays games with the Today host

Ad Council PSAs don't get much better than this one from Campbell Ewald and Tool director Sean Ehringer. It would spoil things to reveal what's going on, so just watch.…

NBCU Ad Sales Picture Crystallizes

Yaccarino firms up her executive staff with promotions, new hires

Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus. The company announced today that…

Texting While Walking Is Bad, but Guess What's Worse?

New PSAs contrast embarrassment with manslaughter

Traffic safety efforts shouldn't play it safe. These days, it's often a case of gore or bore—or at least trying something beyond the expected. PSAs lacking visual punch quickly fade…

Food-Safety PSAs: Before You Eat That Pig, Bring It to the Sauna

With picnic, patio and potluck season in full swing, the U.S. government has launched a series of quirky new ads from JWT to remind Americans about some food-safety basics. Each…

Go earn that GED and trash your crappy job

The Ad Council and director Bo Platt make a potent, straightforward case for getting a GED: It can help break down barriers and lead to better jobs. Offended wait-staff, grocery-store workers and…

Mental-health PSAs aren't exactly feel-good

These Ad Council spots from Grey, addressing mental-health problems, are well intentioned, and no can argue that the loving support of friends goes a long way toward helping folks…

Fake kids are the only kids who don't booze

The U.S. Substance Abuse and Mental Health Services Administration (SAMHSA) takes on underage drinking in new PSAs from Deutsch showing parents in denial who refuse to acknowledge that their…

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