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Topic: Ad Council

Plastic Bottles Dream of Thrilling Future Lives in Keep America Beautiful's Recycling Ads

Latest PSAs focus on bathroom products

Every plastic bottle in your bathroom dreams of a better life. At least, they do in Keep America Beautiful's new recycling ads from Pereira & O'Dell. The next phrase of the…

Smartphones Troll Their Owners in Clever Ads About Learning and Attention Issues

'Why don't you understand me?'

Parents grow increasingly frustrated as Siri-type phone assistants misunderstand their requests in a pair of 60-second Advertising Council PSAs from Publicis Kaplan Thaler. The goal is to build empathy for kids…

Children Tell Parents to 'Lock It Up' in Merkley's Gun Safety Ads

A welcome role reversal

Merkley + Partners takes the kids' side in its new campaign for gun safety, with boys and girls questioning why adults don't go to greater lengths to hide their firearms. In…

The World's Kookiest, Catchiest Anti-Asthma PSAs May Leave You Breathless

Twisted genius of Parry Gripp

Remember the "Chimpanzee Riding on a Segway" song from way back in 2010? How about the theme song from Buffy the Vampire Slayer from the 1990s? Parry Gripp was the…

Bottles and Cans Plead to Be Recycled in New Ads for Keep America Beautiful

PSAs from Pereira & O'Dell

Pereira & O'Dell tells stories from the point of view of trash in its new "I Want to Be Recycled" pro-bono campaign for the Ad Council and Keep America Beautiful.…

Smokey Bear Reboot Takes Warm and Fuzzy to a Whole New Level

Iconic mascot returns with hugs

The new man-in-a-furry-suit-and-big-ass-jeans incarnation of Smokey Bear is all about huggin' and lovin' strangers he meets in the woods. These days, who isn't? (Well, OK, Purity Bear for one.) Draftfcb…

Where in the World Is Matt Lauer? Somewhere in This Ad Council PSA

Campbell Ewald plays games with the Today host

Ad Council PSAs don't get much better than this one from Campbell Ewald and Tool director Sean Ehringer. It would spoil things to reveal what's going on, so just watch.…

Texting While Walking Is Bad, but Guess What's Worse?

New PSAs contrast embarrassment with manslaughter

Traffic safety efforts shouldn't play it safe. These days, it's often a case of gore or bore—or at least trying something beyond the expected. PSAs lacking visual punch quickly fade…

Food-Safety PSAs: Before You Eat That Pig, Bring It to the Sauna

With picnic, patio and potluck season in full swing, the U.S. government has launched a series of quirky new ads from JWT to remind Americans about some food-safety basics. Each…

Go earn that GED and trash your crappy job

The Ad Council and director Bo Platt make a potent, straightforward case for getting a GED: It can help break down barriers and lead to better jobs. Offended wait-staff, grocery-store workers and…

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