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Topic: Ad Campaigns

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Bing Issues Pepsi-Style Challenge Against Google Campaign calls users to take blind search test

When your direct competitor holds 67 percent market share and is synonymous with the product category itself, you have a couple of options. In the case of Microsoft’s search engine…

September 6, 2012, 5:38 PM EDT

Draw Something, Like, Say, the Zebra From 'Madagascar 3' Zynga's popular acquisition scores a big partnership with DreamWorks

Zynga's recently acquired game, Draw Something, which has come under some scrutiny lately for losing 5 million users last April, is focusing on the future and partnering with DreamWorks on…

May 24, 2012, 2:32 PM EDT

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