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Topic: Activision

Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands Easy money, new audience appeal to classic rockers

When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had never let…

September 22, 2014, 10:13 AM EDT

Activision's $500 Million 'Destiny' Launch Shows Power of Online Video One of the biggest new franchise releases in history

With gaming giants Activision (Call of Duty franchise) and Bungie (Halo franchise) behind it, yesterday's release of Destiny was bound to be a big pre-order event. But the game exceeded…

September 10, 2014, 4:14 PM EDT

Ad of the Day: Led Zeppelin's 'Immigrant Song' Drives Epic Live-Action Trailer for Destiny 72andSunny goes planet hopping with Joseph Kosinski

Ad agency 72andSunny assembled quite the crew for its latest live-action trailer for an Activision video game—in this case Destiny, a new post-apocalyptic shooter game coming out Tuesday that's set…

September 5, 2014, 4:22 PM EDT

DigitasLBi and SimpleReach Team for Comparative Metrics Give brands another option for campaign analysis

DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space. The…

May 1, 2014, 3:22 PM EDT

Will Video Game-Toy Hybrids Save the Industry or Eat It? Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

February 16, 2014, 11:11 PM EST

Agencies Should Gamify Their Cultures and Operations Channeling the engagement economy

Back when the massive explosion in gaming first appeared on everyone’s radar in the mid-2000s, alarmed legislators, regulators and old fogies commissioned research to find out exactly what affect all…

November 25, 2013, 9:41 PM EST

App Lets Fans Play New Call of Duty Game With Their Sports Heroes New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

November 25, 2013, 1:53 PM EST

Megan Fox, Frank Sinatra and Las Vegas Give Call of Duty Trailer a Cool New Look A zag from 72andSunny

IDEA: What happens here, stays here … particularly if the city crumbles to the ground. 72andSunny travels to a bombed-out Las Vegas for its latest jaw-dropping, live-action trailer, breaking Nov. 2,…

October 28, 2013, 10:04 PM EDT

Eminem's 'Survival' Music Video Is a Four-and-a-Half Minute Ad for Call of Duty: Ghosts Interscope-Activision deal

As we've mentioned before, Activision and Interscope brought together two of its juggernaut franchises—Call of Duty and Eminem—for a cross-marketing push promoting the game's new Ghosts title and the rapper's…

October 8, 2013, 2:44 PM EDT

Our 2013 Brand Genius Think Tank How social media is changing program marketing

In the second of three scheduled tracks, Adweek’s Brand Genius Think Tank event, in partnership with Time Warner, recently tackled the question of how the ever-expanding social graph is changing…

October 7, 2013, 10:15 PM EDT

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