Topic: Activision
For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now. Rovio has been positioning itself as an entertainment company on…
Kaley Cuoco appears to be a marketing genie. The 27-year-old star of The Big Bang Theory, who appears as an actual genie in new ads for Toyota, led the automaker to…
For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…
The link between war-themed video games and the living, breathing military is an uneasy one. War is not entertainment, after all, and packaging it as such is always hazardous and…
Prototype 2, a follow-up to the highly successful 2009 video game Prototype, is set to release today. Given that gaming campaigns now start years in advance, Activision has decided to…
When Activision launched its Skylanders: Spyro’s Adventure video game last fall, they—and game developer Toys for Bob—banked on its kids appeal by having players purchase toy action figures to access…
Author and former U.S. Army paratrooper D.B. Grady lays down some heavy fire in The Atlantic, blasting 72andSunny's hugely popular Call of Duty: Modern Warfare 3 ad with Sam Worthington…
Sam Worthington and Jonah Hill were great in their recent spot for Activision's Call of Duty: Modern Warfare 3. But it didn't give Hill much room to indulge in his…
Activision's Call of Duty franchise is putting its stamp on video-game advertising by rethinking one of the oldest tricks in the book—the celebrity endorsement. Normally, if you're a big enough star,…
