Topic: Activision

With 500 Million Monthly Users, Activision Blizzard CEO Claims His Company Is 5 Times Bigger Than Netflix

Thanks to esports

SAN FRANCISCO—Activision Blizzard CEO Bobby Kotick thinks the size of mobile gaming is on par with video-streaming behemoth Netflix. Speaking at Vanity Fair's New Establishment Summit this morning, Kotick boasted about…

Ad of the Day: Peter Stormare Is Back, and as Dark as Ever, for Black Ops 3

The return of the Replacer

Attention, Black Ops fanatics. "The Replacer" is back, and once again, he's fully prepared to step into your shoes. After a three-year absence, actor Peter Stormare returns with a vengeance as…

Stephen Curry and Shaq Have Cameos in Guitar Hero Live's Crowdsourced Lip-Sync Ad

Plus, Erin Andrews, Vine star King Bach and more

Pop music's newest supergroup features hoop icons Shaquille O'Neal and Stephen Curry, sports broadcaster Erin Andrews, Vine star King Bach … and you.  To showcase Guitar Hero Live's GHTV feature, Activision…

Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Joe Yanarella is Adweek's Digital Editor of the Year

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then,…

Marshawn Lynch and Cara Delevingne Suit Up for Call of Duty's Latest Epic Ad

But everyman Kevin is the real star

Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration…

With Its New 'Partnership Incubator,' 72andSunny Is Now a Matchmaker for Brands

Starting with Carl's Jr. and Call of Duty

72andSunny's latest work for Activision is also its latest work for Carl's Jr. and Hardee's. That's no weird coincidence. In fact, that's the goal of the agency's Brand Partnership Incubator,…

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

From working Snickers at BBDO to Dove with Ogilvy

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine,…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

How Snapchats Hidden in Black Ops 2 Led to Today's Big Live-Action Trailer for Black Ops 3

Activision's engaging new platform for its biggest franchise

Activision unleashed its live-action trailer for Call of Duty: Black Ops 3 today. And it's a typically impressive production from 72andSunny—a documentary-style look at a world decades from now in…

Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty

Randall Higgins is not messing around

One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch…