Topic: Activision
The link between war-themed video games and the living, breathing military is an uneasy one. War is not entertainment, after all, and packaging it as such is always hazardous and…
Prototype 2, a follow-up to the highly successful 2009 video game Prototype, is set to release today. Given that gaming campaigns now start years in advance, Activision has decided to…
When Activision launched its Skylanders: Spyro’s Adventure video game last fall, they—and game developer Toys for Bob—banked on its kids appeal by having players purchase toy action figures to access…
Author and former U.S. Army paratrooper D.B. Grady lays down some heavy fire in The Atlantic, blasting 72andSunny's hugely popular Call of Duty: Modern Warfare 3 ad with Sam Worthington…
Sam Worthington and Jonah Hill were great in their recent spot for Activision's Call of Duty: Modern Warfare 3. But it didn't give Hill much room to indulge in his…
Activision's Call of Duty franchise is putting its stamp on video-game advertising by rethinking one of the oldest tricks in the book—the celebrity endorsement. Normally, if you're a big enough star,…
What is it about zombies that's so damn funny? Their stupidity? Their facial expressions? The way they drag themselves across the land, driven by that sad, passionate hankering for human…
A star has been born in TBWA\Chiat\Day's campaign for Call of Duty: Black Ops. It's the burger flipper who was seen double-fisting the handguns at the end of last year's…
Here in America, the ad for Activision's new racing game, Blur, takes a pretty funny swipe at the juvenile joyride that is Mario Cart. But in France, the ads…
It hasn't been the easiest week for Activision. After outraging some Kurt Cobain fans by resurrecting the long-dead Nirvana frontman for Guitar Hero 5, the gaming company now says it's…
