Topic: The Acme Idea Co.
Anomaly succeeds The Acme Idea Co.
By Andrew McMains on Jul. 17, 2014 - 11:04 AM EDT
Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…
Brand spent $50 million in media last year
By Andrew McMains on Jun. 3, 2014 - 4:31 PM EDT
Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S. Sources identified the agencies as Anomaly, mcgarrybowen, Saatchi &…