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Topic: Accounts

State Street Global Advisors Names New Creative Agency

McCann Erickson, N.Y., wins after review

McCann Erickson continued its new-business streak with the agency's New York office appointment as the new creative lead for State Street Global Advisors. The Interpublic shop won the business after a…

Goodby Silverstein's NY Outpost Lands First Major Account

Newspaper chooses agency in a moment of symmetry

In a nice symmetry with its San Francisco parent, Goodby Silverstein & Partners’ Manhattan office has landed The New York Post as one of its first clients, reminiscent of the…

Patron Tequila Eyes 2 Finalists for Its Creative Account

Mullen, Goodby Silverstein in final meetings this week

Patrón is down to final meetings this week in its search for a new lead agency, having culled its list of contenders to Mullen as well as Goodby, Silverstein &…

Nestlé Spring Water Gets a New Lead Agency

The same network already dreams up DiGiorno ads

FCB Garfinkel is the new lead agency for Nestlé Waters North America’s regional spring water brands, taking over from fellow Interpublic Group shop McCann Erickson. Sources said the shift came after…

Kohler Gets a New Agency for Media as Well

Company spends nearly $35 million in media annually

Just after naming the Chicago office of DDB as its new creative agency, Kohler has moved its media planning and buying business to PHD. The media shift came after a review…

UPDATED: Anheuser-Busch InBev Confirms That MediaCom Has Won Its Media Business

Company spends about $575 million in media annually

Anheuser-Busch InBev has found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year. MediaCom landed the assignment after…

Sprint Down to 5 in Creative Search

Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

Cadillac Will Move Its Global Headquarters From Detroit to NYC

Wants to be 'at the epicenter of sophisticated living'

In a move to bolster the Cadillac brand amid competition from European luxury rivals such as BMW, Jaguar and Mercedes, General Motors said it will open a new global headquarters…

Grey N.Y. Wins Lean Cuisine

Brand spends about $30 million annually

Grey New York has won Stouffer’s Lean Cuisine’s creative business after a review that also included 360i, Santo and incumbent JWT New York, sources said. Lean Cuisine's media spending totaled about…

IPG Kills Rogue Unit Dedicated to Cadillac

Lowe is now brand lead

Interpublic Group has killed the Rogue group it established in June 2013 to handle Cadillac's creative business. The IPG team, which took over from Publicis Groupe’s Fallon, consisted of Hill Holliday,…

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