Topic: Accounts
Cutwater is broadening its relationship with Easton-Bell Sports, with a U.S. brand strategy and creative assignment for a new product line for the company’s Giro brand of helmet, protective gear…
BBH L.A. has just moved into its new space on Melrose Avenue in West Hollywood, and the agency is naming its first managing director to run the office: Matt Ross,…
InterContinental Hotels Group confirmed it has consolidated its global marketing communications business at Team IHG, a new WPP Group initiative. Team IHG’s initial focus will be Holiday Inn, following IHG’s $1…
It’s a new era at Bartle Bogle Hegarty. Publicis Groupe has taken full control of the agency after founders Nigel Bogle and John Hegarty sold the remaining 51 percent of…
Aude Gandon, former global account director on L’Oréal at McCann Erickson, has been formally named worldwide account director on Nestlé at Publicis, a McCann rival. When Gandon left her short stint…
MEC North America is expanding its relationship with audio manufacturer Harman International Industries. The GroupM media network, which already worked for the audio equipment maker in international markets like China,…
The ad industry’s second quarter may not be turning out as well as expected. That's the view of at least one financial observer: Brian Wieser, senior research analyst, Pivotal Research…
Interpublic Group is bringing back its Advantage International sports marketing brand, which was founded in 1983, purchased in 1997 and absorbed into IPG’s Octagon sports sponsorship and personality management practice. Tom…
Goodby Silverstein & Partners is back to partnering with a big technology client: The S.F. agency, which ended its relationship with Hewlett-Packard last fall has been tapped by Cisco Systems…
Omnicom agencies BBDO New York and The CDM Group have been given U.S. creative lead responsibilities for Bristol-Myers Squibb’s Abilify antidepressant drug, sources said. The brand, which had been at Digitas…
