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Topic: Accounts

Carnival Asks Consumers to Choose Its First Super Bowl Commercial

Voting begins on four BBDO rough cuts

Carnival Corp. wants the public to select its first Super Bowl spot from among rough cuts of four commercials produced by new agency BBDO in Atlanta. The spots are "Getaway," which…

After 15 Years With BBH, Johnnie Walker Picks a New Agency

Anomaly wins Diageo's global marquee brand

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and…

Here's How WPP Will Handle Sunscreen Rivals After Merck Win

JWT, BBDO add brands after Bayer acquires Merck

Bayer roster agencies BBDO and JWT have gotten richer in brand assignments via Bayer's acquisition of Merck. But for JWT to take on Coppertone—a big Merck brand that conflicts with…

Mars Selects MediaCom for Global Media Planning

Another big loss for incumbent Starcom

Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said. The…

Ogilvy Gets Back Into the Beer Business

Adds Corona Light, Modelo Especial after a review

The Chicago office of Ogilvy & Mather is adding creative responsibilities for Corona Light and Modelo Especial, brands that had been handled by Goodby, Silverstein & Partners since 2011. Meanwhile, Horizon…

American Family Insurance Finds a New Lead Agency

BBDO takes on a brand that spends $150 million in media annually

BBDO has outstripped Grey to claim lead creative responsibilities on American Family Insurance, which spent more than $150 million in media last year. The two shops emerged as finalists for the…

Here's How to Win California's Burgeoning Tourism Account

State's $26 million budget could triple in size

Needless to say, California as a destination sells itself. But with growing competition from other sunny vacation rivals, America's No. 1 tourism spot has in recent years been enlisting advertising…

New York Lottery Drops Longtime Agency DDB

McCann N.Y. wins creative account, as UM lands media

McCann Erickson N.Y. has the winning ticket in the New York Lottery creative review, beating contenders like Interpublic sibling FCB Garfinkel and the incumbent, Omnicom's DDB, sources said. IPG's media network…

U.S. Army Is Reaching Out to Agencies Again for $500 Million Account

McCann Worldgroup retained business in 2011

The U.S. Army's account is up for grabs again, a few years after McCann Worldgroup retained the business in April 2011 in a hard-fought battle. The Army is about to issue…

Tillamook Dairy Ups Its Marketing Strategy

Hires 72andSunny to lead creative efforts

Tillamook, the Oregon farmer-owned dairy cooperative, has tapped 72andSunny to head strategy and brand development. "We have an extremely aggressive growth plan for the next five years," said John Russell, senior…

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