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Orencia Moves to HealthWork BBDO, CDM Joint Venture

Orencia is the latest brand to move to HealthWork, the collaborative effort between BBDO New York and Omnicom healthcare corporate sibling The CDM Group. Bristol-Myers Squibb shifted the rheumatoid arthritis…

September 6, 2013, 11:51 AM EDT

H&L and Davis Elen Land Regional McDonald's Accounts Had been at Arnold

McDonald’s named new ad agencies for a handful of its Eastern regions, covering New England, upstate New York, Baltimore and Washington, D.C.  In New England and Albany, N.Y., the fast-food giant's…

August 28, 2013, 2:07 PM EDT

PHD Wins Carnival Cruise Lines' Media Account Previously handled by Havas Media

Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend. Other finalists in the…

August 9, 2013, 1:39 PM EDT

Stanley Steemer Down to Finalists in Creative Review Spent $40 million in 2012 media

Stanley Steemer is down to a couple of undisclosed finalists in a creative agency review. The last agency known to work with the cleaning services company was Ron Foth Advertising, Columbus,…

August 7, 2013, 3:59 PM EDT

23andMe Has New Personal Genetics Pitch From Arnold N.Y. New account at agency

Better to know your genetic fate or not? In a campaign breaking this week for 23andMe, a California-based personal genetics company, Arnold New York argues in favor of testing as…

August 6, 2013, 11:05 AM EDT

Ship My Pants Helps Draftfcb Keep Creative Lead on Kmart As with media review, incumbent wins

Draftfcb has retained its lead as creative agency for Kmart after a protracted review that kicked off in January. In the end, the agency bested corporate Interpublic sibling McCann Erickson and…

August 5, 2013, 12:03 PM EDT

Chobani Narrows Agency Review Four finalists make the cut

Chobani has cut participants in its agency review to four finalists: Wieden+Kennedy, Droga5, The Martin Agency and Bartle Bogle Hegarty. The finalists will be briefed this week at the Greek yogurt…

July 29, 2013, 2:44 PM EDT

Ogilvy Wins E*Trade Review never happened

Ogilvy & Mather has won E*Trade less than a month after Grey resigned the account, sources said. The move to a fellow WPP Group shop comes after an agency review…

July 19, 2013, 5:37 PM EDT

BBDO Picks Up Viagra Had been at mcgarrybowen

BBDO New York has been awarded the Viagra business, currently handled by mcgarrybowen, sources said. BBDO sister Omnicom companies CDM and Rapp have existing relationships with the brand. Healthcare specialists CDM,…

July 16, 2013, 11:38 AM EDT

Samsung Moves U.S. Digital to R/GA Phone account had been at Razorfish

Samsung Telecommunications America has appointed R/GA as its new lead digital agency, sources said. The business moved from Publicis Groupe's Razorfish, which won the account last November. Samsung, which manufactures Galaxy…

July 10, 2013, 7:15 PM EDT

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