Topic: Accounts
IHOP and LifeLock, the remaining accounts at McCann Erickson’s Los Angeles office, have moved to Interpublic corporate sibling Dailey L.A. McCann, nonetheless, plans to keep the West Coast location open as…
In its latest move to take on the ultimate driving machine, Cadillac is launching the first advertising in support of its new ATS model's entry into the compact luxury segment, an…
Dentsu America is the new agency for the New Orleans Tourism Marketing Corp., winning a piece of business that has been with local agency Peter Mayer Advertising since early 2001. Dentsu…
David Murphy is leaving his namesake Minneapolis boutique agency Barrie D’Rozario Murphy after five years to return to Los Angeles, where his family resides. The Barrie D’Rozario Murphy co-president and director…
SABMiller is consolidating its $100 million of European media planning and buying business at MEC, concluding a roster agency review that began in the first quarter. The WPP media network will…
Nature’s Way has tapped Goodby Silverstein & Partners to broaden the appeal of the company’s Alive multivitamins and position the brand as a challenger to the category’s biggest players. The Omnicom agency…
Ogilvy & Mather has a new piece of Nestlé business: The WPP agency has been assigned U.S. marketing responsibilities for Nesquik, a brand previously handled by McCann-Erickson L.A., sources said. In…
Publicis New York and corporate sibling Kaplan Thaler Group—seeking additional scale and resources for their respective agencies—are merging operations to create a new U.S. flagship, Publicis Kaplan Thaler, for the…
Christopher Fay is the new president of McCann Erickson’s Detroit office, joining the Interpublic agency from the Leo Burnett Group in Taiwan were he was managing partner. Fay succeeds Joe Garcia,…
The pecking order of the ad world may have changed overnight: Dentsu announced a stunning $4.9 billion cash deal to acquire Aegis, the world’s largest media independent. It’s Dentsu’s largest acquisition…
