Accounts | Adweek

Topic: Accounts

FDA Picks 6 Agencies to Handle Anti-Tobacco Ads Will spend as much as $390 million over 5 years

The FDA has picked six agencies to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years. Ending a bidding process…

September 27, 2012, 2:49 PM EDT

Johannes Leonardo Declined Bacardi Global Pitch Resigned U.S. account

Last month Bacardi agency Johannes Leonardo declined to participate in the rum marketer’s recently-called global creative review and resigned its U.S. business, sources said. The WPP-backed New York boutique, which had…

September 20, 2012, 2:35 PM EDT

Before Visa Shift, BBDO Pitched In on Olympics Work Global creative was at TBWA

Visa is moving its global creative business back to BBDO after its digital agency helped craft its Olympics work this year. The Omnicom agency lost lead worldwide status on the…

September 20, 2012, 12:53 PM EDT

McCann Enterprise Launches Globally London B2B network created in 2010

McCann Erickson is ratcheting up the global expansion of McCann Enterprise, the company’s business-to-business agency, which launched in London in 2010 and this year opened offices in Singapore and Munich.…

September 12, 2012, 6:19 PM EDT

Dairy Queen Launches Review Grey N.Y. is incumbent

American Dairy Queen’s new head of marketing, Barry Westrum, is conducting an agency review to replace Grey in New York, the brand’s lead creative shop of 15 years. The WPP…

September 11, 2012, 10:05 AM EDT

Smithfield Foods Consolidates Media at Mindshare Meat brands include John Morrell, Eckrich

Smithfield Foods, known for its packaged-meat brands like John Morrell and Eckrich, has consolidated its U.S. media planning and buying at Mindshare. The GroupM media network won the business after…

September 5, 2012, 1:00 PM EDT

Sovereign\Santander Picks New Agency Arnold wins review

Sovereign\Santander has a new agency and will soon have a new brand. Arnold Worldwide won the business after a review that included as finalists Mullen and SapientNitro. Boston-based Sovereign was acquired…

August 16, 2012, 1:22 PM EDT

Moet & Chandon Selects BRPR Miami shop to serve as digital lead

The corks are popping at BRPR. After an agency review,  Moet & Chandon USA has selected the Miami shop to serve as the champagne brand’s digital lead in America. Moet &…

August 15, 2012, 3:47 PM EDT

Mirage Names New Agency David&Goliath wins after a review

The Mirage Hotel & Casino is placing its bets on David&Goliath. The L.A. independent agency won creative duties for the Las Vegas resort after a review involving five undisclosed agencies. David&Goliath…

August 15, 2012, 2:00 PM EDT

Norman in New GroupM Global Digital Role Maxus' Clark replaces him as N.A. chief

Rob Norman, chief executive of GroupM North America, has been named chief digital officer of GroupM Global, a newly created position that signals the importance of digital operations in the…

August 15, 2012, 10:59 AM EDT