Topic: Accounts

SapientNitro Named British Airways' Digital Lead Agency

Work was previously at OgilvyOne

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne. Last year SapientNitro emerged as a review…

Grey Becomes SunEdison's First Lead Creative Shop

Company now provides clean energy to consumers

Grey San Francisco has been selected as SunEdison's first lead creative agency, helping to brand the renewable energy development company that brings clean energy to residential customers. SunEdison is North America's…

Fitzgerald Succeeds MMB on Carrabba's Italian Grill

Chain spends nearly $30 million in media annually

Fitzgerald & Co. is in the casual dining business after besting three undisclosed agencies to become the lead creative shop for Carrabba's Italian Grill, a chain operated by Bloomin Brands. The…

Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands

BBDO and OMD win without a review

In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan. On the table for the…

Empire State Development Seeks Agencies to Promote New York

$50 million for economic development and tourism is up for review

Agencies are getting another shot at Empire State Development's $50 million to $75 million annual economic development marketing program. In the first phase of the mandated search, the New York state…

GNC Replaces Carmichael Lynch With 3 Shops

Consigliere, Crossmedia and 22squared

Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company's $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere…

In Centennial Campaign, Grey N.Y. Offers New View of America's National Parks

It's not just about geysers and canyons

It's not America's national parks as you picture them: In a new campaign, Grey New York showcases sites like the Statue of Liberty, Alcatraz and Little Rock Central High School.…

MetLife Wants a New Lead Creative Agency to Reinvent Its 'Slow and Steady' Brand

Incumbent Crispin won't defend

MetLife, under the direction of new global CMO Esther Lee, said it wants to reinvent the brand with a new U.S. ad agency capable of transforming "a slow and steady,…

Benjamin Moore Debuts Its Biggest Ad Campaign Ever

$50 million effort led by The Martin Agency

Benjamin Moore is launching its most aggressive advertising campaign ever, spending $50 million to differentiate the brand in a commodity category where paint increasingly is just seen as color on…

Ameriprise Gets a New Lead Agency

McCann Erickson Detroit succeeds R/GA

Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million.…