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MasterCard Expands 'Priceless' to Golf Also extends 'Surprises' effort

MasterCard is taking its Priceless campaign to the links. The payment network is launching a new Priceless Golf program to coincide with its sponsorship of the Arnold Palmer Invitational on…

March 19, 2014, 2:14 PM EDT

BBDO Wins CVS Replaces Arnold, which pulled out of review

BBDO continues its new business streak, winning creative duties for CVS Caremark after prevailing in the Wells Fargo pitch last week. CVS' media spending last year was $115 million. The decision ends…

March 19, 2014, 12:29 PM EDT

British Airways Expands Its Relationship With BBH Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

March 18, 2014, 3:49 PM EDT

Whitney Museum Taps Grey N.Y. Comes ahead of museum's downtown move

Grey New York is the Whitney Museum of American Art’s global ad agency, following a review. There was no incumbent agency, although Grey’s WPP corporate sibling Ogilvy & Mather used to…

March 11, 2014, 10:32 AM EDT

Deutsch L.A. Launches First 7UP Ad Reaches out to Latinos

Deutsch L.A. is launching its first work for 7UP, an account it quietly won from mcgarrybowen last year. The spot, “Light it Up” features DJ Tiësto as part of the #7…

March 6, 2014, 2:19 PM EST

Arnold Pulls Out of CVS Review Incumbent since 2010

Arnold, the incumbent agency in CVS’ creative agency search, has withdrawn from the process. In late January, Arnold advanced to a place within a relatively long list of finalists, including corporate…

March 3, 2014, 12:43 PM EST

Purina Down to Finalists in Beneful Search Last dog food brands at Fallon

Nestlé is down to two agency finalists to handle creative responsibilities for its Purina Beneful dog food, sources said. The brand has been at Fallon, which did not defend. Spending for…

February 27, 2014, 3:46 PM EST

O&M Wins Tiffany Creative Lead Prevails over BBDO, TBWA

After a four-month review Tiffany & Co. has a new global creative partner: Ogilvy & Mather. The WPP agency will service the business out of New York and Paris. The assignment…

February 24, 2014, 7:31 AM EST

BBDO N.Y. Launches Lowe's Daytona 500 Work Latest sports spot as shop gets MLB account

This weekend during the Daytona 500, BBDO New York will break a new Lowe’s TV spot supporting its twelve-year sponsorship of the #48 Chevrolet driven by Jimmie Johnson. The ad…

February 21, 2014, 12:58 PM EST

Liberty Mutual Cuts List in Creative Review Down to 4

Liberty Mutual has narrowed the list of contenders in its creative review to include mcgarrybowen, Mullen, Havas Worldwide and incumbent Hill Holliday, sources said. McCann Erickson was cut from the search…

September 11, 2013, 5:02 PM EDT

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