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Topic: Accounts

Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands

BBDO and OMD win without a review

In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan. On the table for the…

Empire State Development Seeks Agencies to Promote New York

$50 million for economic development and tourism is up for review

Agencies are getting another shot at Empire State Development's $50 million to $75 million annual economic development marketing program. In the first phase of the mandated search, the New York state…

GNC Replaces Carmichael Lynch With 3 Shops

Consigliere, Crossmedia and 22squared

Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company's $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere…

In Centennial Campaign, Grey N.Y. Offers New View of America's National Parks

It's not just about geysers and canyons

It's not America's national parks as you picture them: In a new campaign, Grey New York showcases sites like the Statue of Liberty, Alcatraz and Little Rock Central High School.…

MetLife Wants a New Lead Creative Agency to Reinvent Its 'Slow and Steady' Brand

Incumbent Crispin won't defend

MetLife, under the direction of new global CMO Esther Lee, said it wants to reinvent the brand with a new U.S. ad agency capable of transforming "a slow and steady,…

Benjamin Moore Debuts Its Biggest Ad Campaign Ever

$50 million effort led by The Martin Agency

Benjamin Moore is launching its most aggressive advertising campaign ever, spending $50 million to differentiate the brand in a commodity category where paint increasingly is just seen as color on…

Ameriprise Gets a New Lead Agency

McCann Erickson Detroit succeeds R/GA

Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million.…

3 Teams Reach the Final Round of the Big Sears Holdings Review

Review encompasses all marketing services for Sears, Kmart

Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review. Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and will be briefed further this…

Royal Caribbean Launches Global Creative Review

Incumbent JWT will defend

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare,…

TaylorMade Reminds Golfers It Won't Be Long Before They Can Hit the Links

First work from new creative lead

While much of the country can only dream about being on the links this winter, TaylorMade Golf Co. is reminding serious golfers it won't be long until they can try…

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