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Topic: Accounts

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U.S. Army Is Reaching Out to Agencies Again for $500 Million Account McCann Worldgroup retained business in 2011

The U.S. Army's account is up for grabs again, a few years after McCann Worldgroup retained the business in April 2011 in a hard-fought battle. The Army is about to issue…

November 13, 2014, 2:50 PM EST

Tillamook Dairy Ups Its Marketing Strategy Hires 72andSunny to lead creative efforts

Tillamook, the Oregon farmer-owned dairy cooperative, has tapped 72andSunny to head strategy and brand development. "We have an extremely aggressive growth plan for the next five years," said John Russell, senior…

November 11, 2014, 11:57 AM EST

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting? The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

November 11, 2014, 9:54 AM EST

American Family Insurance Narrows Its Search to 2 Agencies BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

November 10, 2014, 6:32 PM EST

Patrón Picks a New Lead Agency Media spending behind the assignment exceeds $40 million

Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to…

October 31, 2014, 2:16 PM EDT

State Street Global Advisors Names New Creative Agency McCann Erickson, N.Y., wins after review

McCann Erickson continued its new-business streak with the agency's New York office appointment as the new creative lead for State Street Global Advisors. The Interpublic shop won the business after a…

October 30, 2014, 4:35 PM EDT

Goodby Silverstein's NY Outpost Lands First Major Account Newspaper chooses agency in a moment of symmetry

In a nice symmetry with its San Francisco parent, Goodby Silverstein & Partners’ Manhattan office has landed The New York Post as one of its first clients, reminiscent of the…

October 23, 2014, 2:40 PM EDT

Patron Tequila Eyes 2 Finalists for Its Creative Account Mullen, Goodby Silverstein in final meetings this week

Patrón is down to final meetings this week in its search for a new lead agency, having culled its list of contenders to Mullen as well as Goodby, Silverstein &…

October 23, 2014, 11:21 AM EDT

Nestlé Spring Water Gets a New Lead Agency The same network already dreams up DiGiorno ads

FCB Garfinkel is the new lead agency for Nestlé Waters North America’s regional spring water brands, taking over from fellow Interpublic Group shop McCann Erickson. Sources said the shift came after…

October 15, 2014, 11:16 AM EDT

Kohler Gets a New Agency for Media as Well Company spends nearly $35 million in media annually

Just after naming the Chicago office of DDB as its new creative agency, Kohler has moved its media planning and buying business to PHD. The media shift came after a review…

October 14, 2014, 10:04 AM EDT

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