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Topic: Accounts

Type
Mars Selects MediaCom for Global Media Planning Another big loss for incumbent Starcom

Mars, seeking to consolidate its worldwide media planning at a single agency, is awarding that business to MediaCom after a review that came down to the WPP agency and incumbent Starcom, sources said. The…

December 15, 2014, 6:46 PM EST

Ogilvy Gets Back Into the Beer Business Adds Corona Light, Modelo Especial after a review

The Chicago office of Ogilvy & Mather is adding creative responsibilities for Corona Light and Modelo Especial, brands that had been handled by Goodby, Silverstein & Partners since 2011. Meanwhile, Horizon…

December 5, 2014, 11:31 AM EST

American Family Insurance Finds a New Lead Agency BBDO takes on a brand that spends $150 million in media annually

BBDO has outstripped Grey to claim lead creative responsibilities on American Family Insurance, which spent more than $150 million in media last year. The two shops emerged as finalists for the…

November 20, 2014, 10:56 AM EST

Here's How to Win California's Burgeoning Tourism Account State's $26 million budget could triple in size

Needless to say, California as a destination sells itself. But with growing competition from other sunny vacation rivals, America's No. 1 tourism spot has in recent years been enlisting advertising…

November 19, 2014, 1:20 PM EST

New York Lottery Drops Longtime Agency DDB McCann N.Y. wins creative account, as UM lands media

McCann Erickson N.Y. has the winning ticket in the New York Lottery creative review, beating contenders like Interpublic sibling FCB Garfinkel and the incumbent, Omnicom's DDB, sources said. IPG's media network…

November 17, 2014, 9:28 AM EST

U.S. Army Is Reaching Out to Agencies Again for $500 Million Account McCann Worldgroup retained business in 2011

The U.S. Army's account is up for grabs again, a few years after McCann Worldgroup retained the business in April 2011 in a hard-fought battle. The Army is about to issue…

November 13, 2014, 2:50 PM EST

Tillamook Dairy Ups Its Marketing Strategy Hires 72andSunny to lead creative efforts

Tillamook, the Oregon farmer-owned dairy cooperative, has tapped 72andSunny to head strategy and brand development. "We have an extremely aggressive growth plan for the next five years," said John Russell, senior…

November 11, 2014, 11:57 AM EST

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting? The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

November 11, 2014, 9:54 AM EST

American Family Insurance Narrows Its Search to 2 Agencies BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

November 10, 2014, 6:32 PM EST

Patrón Picks a New Lead Agency Media spending behind the assignment exceeds $40 million

Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to…

October 31, 2014, 2:16 PM EDT

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