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Topic: abercrombie & fitch

Conservative Christian Activists Have Some Major Brands in Their Sights Which companies are rated the least and most holy?

Not every brand, it appears, will get through the pearly gates. After flexing their influence with respect to entertainment content—backing Phil Robertson of A&E’s Duck Dynasty after his anti-gay comments and…

April 20, 2014, 9:49 PM EDT

Embattled Abercrombie CEO Backpedals on Exclusionary Comments Brand took a hit last week, says consumer perception tracking firm

After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S. Jeffries tried to stem the tide of hostility, according to the L.A. Times. Critics lambasted the…

May 17, 2013, 1:21 PM EDT

Something in the Air In a growing trend, retailers are perfuming stores with near-subliminal scents. Call it branding's final frontier

In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5…

March 5, 2012, 12:13 AM EST

American Casualwear Charms Europe Distressed denim with an accent

The casual American look, as depicted in television series and movies, is making a mark on Europe. Retailers from the New World have been creeping across the Atlantic to find…

June 16, 2011, 5:34 AM EDT

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