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Topic: abercrombie & fitch

Longtime Abercrombie CEO Michael Jeffries Resigns After Disappointing Sales He oversaw the '90s rise and recent fall

From bare-chested models to the scent of cologne emanating from its stores, Abercrombie & Fitch has left a mark on modern retail. Yet after raising the brand to great heights…

December 9, 2014, 3:56 PM EST

The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014 Publicis Groupe buys Sapient for $3.7 billion

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Publicis Groupe acquired Sapient in a $3.7 billion deal, and some industry…

November 4, 2014, 7:00 AM EST

The Rise and Fall of the World's Most Hated Clothing Brand From buffalo checks to oral sex, the weird story of Abercrombie & Fitch

You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their chiseled torsos in…

November 2, 2014, 11:02 PM EST

Conservative Christian Activists Have Some Major Brands in Their Sights Which companies are rated the least and most holy?

Not every brand, it appears, will get through the pearly gates. After flexing their influence with respect to entertainment content—backing Phil Robertson of A&E’s Duck Dynasty after his anti-gay comments and…

April 20, 2014, 9:49 PM EDT

Embattled Abercrombie CEO Backpedals on Exclusionary Comments Brand took a hit last week, says consumer perception tracking firm

After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S. Jeffries tried to stem the tide of hostility, according to the L.A. Times. Critics lambasted the…

May 17, 2013, 1:21 PM EDT

Something in the Air In a growing trend, retailers are perfuming stores with near-subliminal scents. Call it branding's final frontier

In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5…

March 5, 2012, 12:13 AM EST

American Casualwear Charms Europe Distressed denim with an accent

The casual American look, as depicted in television series and movies, is making a mark on Europe. Retailers from the New World have been creeping across the Atlantic to find…

June 16, 2011, 5:34 AM EDT

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