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Topic: abercrombie & fitch

Shirts on, Boys. Abercrombie Says It's Done With Sexualized Marketing

Brand will now focus on 'showcasing product and trends'

Have we seen the last of Abercombie & Fitch's shirtless models? In an attempt to refresh the brand, Abercrombie is looking to shake off its ab-oriented image. By the end of…

Longtime Abercrombie CEO Michael Jeffries Resigns After Disappointing Sales

He oversaw the '90s rise and recent fall

From bare-chested models to the scent of cologne emanating from its stores, Abercrombie & Fitch has left a mark on modern retail. Yet after raising the brand to great heights…

The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014

Publicis Groupe buys Sapient for $3.7 billion

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Publicis Groupe acquired Sapient in a $3.7 billion deal, and some industry…

The Rise and Fall of the World's Most Hated Clothing Brand

From buffalo checks to oral sex, the weird story of Abercrombie & Fitch

You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their chiseled torsos in…

Conservative Christian Activists Have Some Major Brands in Their Sights

Which companies are rated the least and most holy?

Not every brand, it appears, will get through the pearly gates. After flexing their influence with respect to entertainment content—backing Phil Robertson of A&E’s Duck Dynasty after his anti-gay comments and…

Embattled Abercrombie CEO Backpedals on Exclusionary Comments

Brand took a hit last week, says consumer perception tracking firm

After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S. Jeffries tried to stem the tide of hostility, according to the L.A. Times. Critics lambasted the…

Something in the Air

In a growing trend, retailers are perfuming stores with near-subliminal scents. Call it branding's final frontier

In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5…

American Casualwear Charms Europe

Distressed denim with an accent

The casual American look, as depicted in television series and movies, is making a mark on Europe. Retailers from the New World have been creeping across the Atlantic to find…

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