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Topic: abercrombie & fitch

The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014 Publicis Groupe buys Sapient for $3.7 billion

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Publicis Groupe acquired Sapient in a $3.7 billion deal, and some industry…

November 4, 2014, 7:00 AM EST

The Rise and Fall of the World's Most Hated Clothing Brand From buffalo checks to oral sex, the weird story of Abercrombie & Fitch

You may not have heard of Lasse Hansen, Carter Czech or James Flook, but chances are you’ve seen them naked. Or nearly so. How? You’ve seen their chiseled torsos in…

November 2, 2014, 11:02 PM EST

Conservative Christian Activists Have Some Major Brands in Their Sights Which companies are rated the least and most holy?

Not every brand, it appears, will get through the pearly gates. After flexing their influence with respect to entertainment content—backing Phil Robertson of A&E’s Duck Dynasty after his anti-gay comments and…

April 20, 2014, 9:49 PM EDT

Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody Even odder than the original?

Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and pleasingly…

September 24, 2013, 8:19 AM EDT

Abercrombie & Fitch Recycles Decade-Old Campaign Idea, Figuring You Won't Remember Anyway New 'Stars on the Rise'

Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the…

July 23, 2013, 12:01 PM EDT

Embattled Abercrombie CEO Backpedals on Exclusionary Comments Brand took a hit last week, says consumer perception tracking firm

After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S. Jeffries tried to stem the tide of hostility, according to the L.A. Times. Critics lambasted the…

May 17, 2013, 1:21 PM EDT

Man Strikes Back at Abercrombie & Fitch by Giving Its Clothes to the Homeless Stunt takes apparel brand beyond 'cool kids'

It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a…

May 15, 2013, 10:58 AM EDT

Something in the Air In a growing trend, retailers are perfuming stores with near-subliminal scents. Call it branding's final frontier

In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5…

March 5, 2012, 12:13 AM EST

Larry Flynt says The Situation is 'Good Enough' for 'Hustler' Reality star offered money to wear magazine's clothing line

In the wake of Abercrombie & Fitch offering Mike "The Situation" Sorrentino money not to wear its clothes, Hustler publisher Larry Flynt has decided to jump on the PR bandwagon. The…

August 22, 2011, 1:18 PM EDT

MTV to Abercrombie: Oh, You Clever Bastards! Network tips its hat but defends The Situation

MTV has formally responded to Abercrombie & Fitch following the clothing company's offer to pay Jersey Shore star Mike "The Situation" Sorrentino to stop wearing its clothes. "It's a clever…

August 18, 2011, 7:58 AM EDT

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