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Topic: abercrombie & fitch

Abercrombie & Fitch Covers 'What Does the Fox Say?' in Mind-Blowing Parody Even odder than the original?

Dog goes woof. Cat goes meow. But what do the shirtless Abercrombie & Fitch models say? They're so good looking, who cares?! Behold A&F's hunks, stripped to the waist and pleasingly…

September 24, 2013, 8:19 AM EDT

Abercrombie & Fitch Recycles Decade-Old Campaign Idea, Figuring You Won't Remember Anyway New 'Stars on the Rise'

Apparently unable to think up a new idea vapid enough for its liking, Abercrombie & Fitch—the self-proclaimed brand for the cool kids!—revisits its "Stars on the Rise" campaign from the…

July 23, 2013, 12:01 PM EDT

Embattled Abercrombie CEO Backpedals on Exclusionary Comments Brand took a hit last week, says consumer perception tracking firm

After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S. Jeffries tried to stem the tide of hostility, according to the L.A. Times. Critics lambasted the…

May 17, 2013, 1:21 PM EDT

Man Strikes Back at Abercrombie & Fitch by Giving Its Clothes to the Homeless Stunt takes apparel brand beyond 'cool kids'

It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a…

May 15, 2013, 10:58 AM EDT

Something in the Air In a growing trend, retailers are perfuming stores with near-subliminal scents. Call it branding's final frontier

In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5…

March 5, 2012, 12:13 AM EST

Larry Flynt says The Situation is 'Good Enough' for 'Hustler' Reality star offered money to wear magazine's clothing line

In the wake of Abercrombie & Fitch offering Mike "The Situation" Sorrentino money not to wear its clothes, Hustler publisher Larry Flynt has decided to jump on the PR bandwagon. The…

August 22, 2011, 1:18 PM EDT

MTV to Abercrombie: Oh, You Clever Bastards! Network tips its hat but defends The Situation

MTV has formally responded to Abercrombie & Fitch following the clothing company's offer to pay Jersey Shore star Mike "The Situation" Sorrentino to stop wearing its clothes. "It's a clever…

August 18, 2011, 7:58 AM EDT

Abercrombie & Fitch Will Pay 'The Situation' to Stop Wearing Its Clothes Brand worries about 'significant damage to our image'

The Jersey Shore kids continue to rule the anti-endorsement world. A year after a rival fashion house allegedly sent Nicole "Snooki" Polizzi some Gucci bags—in an effort to make Gucci…

August 17, 2011, 10:14 AM EDT

American Casualwear Charms Europe Distressed denim with an accent

The casual American look, as depicted in television series and movies, is making a mark on Europe. Retailers from the New World have been creeping across the Atlantic to find…

June 16, 2011, 5:34 AM EDT

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