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Topic: Abc

ABC Finishes Upfront Deals With Mid-Single Digit Increases, Low Volume

Network bets big on nonwhite audiences

ABC has confirmed that it is essentially done with upfront negotiations with the major agencies; a network source says that the broadcaster is making cleanup deals with a few smaller…

Mario Batali Teams With OgilvyEntertainment to Create New Shows

TV, online content from new company will target millennials

OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at…

Univision Is for Sale for $20 Billion

Spanish-language broadcaster seeking offers from CBS, Time Warner

Despite having spent the last several years expanding its content divisions, Hispanic broadcasting giant Univision is soliciting buyout offers according to a report in today's Wall Street Journal. The network…

CBS Finishes Upfront With CPM Increases Lower Than Last Year

Network says it still has the highest rates in the market

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident…

At the Upfronts, Data Is Driving Deals

Buyers' new motto: trust but verify

The broadcast ad market is on its feet and moving toward deals as of this week, but one thing that seems to be in much greater play this year is…

The Broadcast Market Is Moving

NBC, CBS write upfront deals, many buy C7

Three of the major broadcast networks have started to write upfront deals—NBC, CBS and Fox are all said to be signing contracts for inventory in the 2014-15 season. NBC is…

Comcast, Rubicon Project Partner for Programmatic Digital Display Ads Sales

Brands can use platform to buy spots on Xfinity websites

Comcast's advertising sales division, Comcast Spotlight, and programmatic technology provider Rubicon Project are working together to allow marketers to buy display ads programmatically across XFINITY.com and xfinityTV.com. Rubicon Project's Advertising Automation…

The Next Aaron Spelling? Showrunner Shonda Rhimes Is ABC's Queen of Prime Time

Taking charge of ABC's full Thursday night lineup

The pilot of then-unknown hospital drama Grey’s Anatomy was nearly complete in early 2005, but some real heavy lifting remained. Shonda Rhimes, a screenwriter who was taking her first stab…

Nobody Wants to Marry Harry

Fox's faux prince is a ratings pauper

It's not like you could have made a second season of gag reality show I Wanna Marry Harry, anyway, but Fox execs who might have been considering the option aren't…

George Bodenheimer to Leave ESPN

Three years after handing off president role, he'll manage a charity

George Bodenheimer is leaving ESPN, according to the Disney-ABC sports network. Bodenheimer has been at ESPN almost since its inception—he started working there in 1981—and will now work at The…

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