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Topic: 72andsunny

Eminem's 'Survival' Music Video Is a Four-and-a-Half Minute Ad for Call of Duty: Ghosts Interscope-Activision deal

As we've mentioned before, Activision and Interscope brought together two of its juggernaut franchises—Call of Duty and Eminem—for a cross-marketing push promoting the game's new Ghosts title and the rapper's…

October 8, 2013, 2:44 PM EDT

Samsung Hypes Smart Watch With Wonderful Look Back at Sci-Fi's Greatest Wrist Gadgets The Jetsons, Star Trek, Dick Tracy and more

The smart watch—it's not just the stuff of science fiction anymore! But Samsung takes you back to the sci-fi wrist gadgets of yore (or rather, of the future) in this…

October 7, 2013, 11:46 AM EDT

Miss Alabama Can't Stop Sweating and Spilling in Latest Ridiculous Ad From Carl's Jr. Cleanup in Aisle 1

Carl's Jr. (aka Hardee's for those of us on the East Coast) has Miss Alabama USA, aka Katherine Webb, indulge a very important "Game Day Fantasy"—something with which she is…

October 2, 2013, 11:35 AM EDT

Turning Celebrities Into Branded Cultural Currency New intellectual property models

Public-television purists, look away now: The PBS series Avec Eric which features Michelin three-star chef Eric Ripert was completely paid for by brands like the Ritz Carlton, Cayman Tourism Board…

September 25, 2013, 1:07 PM EDT

ESPN Urges Football Fans to 'Get Up' for College GameDay New campaign with 72andSunny

Screaming fans, hammy hosts and live animals make up the centerpiece of ESPN's newest campaign pushing its College GameDay show. The new anthem spot, created with the help of 72andSunny and…

August 26, 2013, 10:02 AM EDT

Smirnoff Leaves JWT for 72andSunny Shift ends JWT's long run as a Diageo roster shop

Just as JWT's longtime relationship with Diageo ends, another one begins. 72andSunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group…

August 6, 2013, 1:31 PM EDT

Carl's Jr.'s Strawberry Pop-Tart Ice Cream Sandwich Gets a Fittingly Epic Debut Ad The final frontier?

You would think the epic-ness of a Strawberry Pop-Tart Ice Cream Sandwich would speak for itself. But just to be safe, Carl's Jr. has layered its new ad (via 72andSunny)…

July 29, 2013, 1:26 PM EDT

TV Is Fun Again in First Ad for Google's Chromecast Dongle Go big and go home

You plug Google's new $35 Chromecast dongle into the back of your TV set to wirelessly stream Internet video on a larger screen. "For Bigger Fun," this minute-long commercial by…

July 26, 2013, 10:28 AM EDT

R/GA Hires Josh Mandel as New L.A. Managing Director Exec joins from 72andSunny

Josh Mandel has been named managing director at R/GA’s new Los Angeles office, moving to the Interpublic agency from 72andSunny, where he’s had the same role for the last two…

July 15, 2013, 5:54 PM EDT

Silicon Beach: Southern California's New Ad Agency Hot Spot Media, tech and ad players jostle for space in seaside burgs

Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency…

July 8, 2013, 10:24 PM EDT

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