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Topic: 72andsunny

American Legacy Shifts Its Media Business to a New Shop

MediaCom's loss is Assembly's gain

Assembly is the new agency that plans and buys media for the American Legacy Foundation, whose media spending totals $50 million annually. The assignment includes both traditional and digital media responsibilities.…

Carl's Jr. Has Some Voluptuous Data on the Charlotte McKinney Ad, Its Biggest Hit Ever

An all-natural juggernaut

Its agency is one of the more sophisticated out there. And ads about female empowerment are on the rise. So why does Carl's Jr. remain stubbornly Neanderthal, continuing its now…

Facebook Opens Its Ad Awards to Instagram Campaigns

Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

72andSunny Takes a Global Role on Unilever's Axe

Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty

Randall Higgins is not messing around

One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch…

Jared Leto Headlines Adweek’s L.A. Roundtable

A-listers from the worlds of entertainment, agencies and tech talk creativity and convergence

More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But…

Tillamook Dairy Ups Its Marketing Strategy

Hires 72andSunny to lead creative efforts

Tillamook, the Oregon farmer-owned dairy cooperative, has tapped 72andSunny to head strategy and brand development. "We have an extremely aggressive growth plan for the next five years," said John Russell, senior…

Inside the Massive Campaign Behind Call of Duty: Advanced Warfare

Kevin Spacey's digitized mug is only part of the package

Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You…

Ad of the Day: Starbucks Tells Your Story, Not Its Own, in First Global Brand Campaign

The world's ubiquitous host

Need a place where you can audition someone for your band? Where you can haul your giant computer equipment for a geeky meeting? Where you can fuel up with your…

Ad of the Day: Led Zeppelin's 'Immigrant Song' Drives Epic Live-Action Trailer for Destiny

72andSunny goes planet hopping with Joseph Kosinski

Ad agency 72andSunny assembled quite the crew for its latest live-action trailer for an Activision video game—in this case Destiny, a new post-apocalyptic shooter game coming out Tuesday that's set…

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