Topic: 72andsunny

Q&A: Former Agency Creative Director on Moving to a Branded Entertainment Startup

Jan Livingston jumps from 72andSunny to Rec Room

Specs Current gig Executive creative director, Rec Room Previous gig Creative director, 72andSunny Age 43 Twitter @hijanlivingston Adweek: What's been the biggest difference between working at an agency and working at Rec…

9 Tips for Landing Your First Job at an Advertising Agency

Nail the interview, and score your dream role

  brightcove.createExperiences(); You've sent your resume to every agency you could possibly think of, or at least all the ones you…

SAV Studios' Founder Thinks Brands Should Have Content Studios of Record

Shop's clients include Pepsi, Vizio and Neutrogena

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio Where Los Angeles and New York James Shani,…

Ad of the Day: Peter Stormare Is Back, and as Dark as Ever, for Black Ops 3

The return of the Replacer

Attention, Black Ops fanatics. "The Replacer" is back, and once again, he's fully prepared to step into your shoes. After a three-year absence, actor Peter Stormare returns with a vengeance as…

Axe Is Bringing Its Great 'Find Your Magic' Commercial to the Super Bowl

Brand finds a bigger platform for its newly enlightened views

Axe has enjoyed such a positive reaction to its "Find Your Magic" campaign, launched earlier this month, that it's bringing a 30-second version of the anthem TV commercial to the…

Ad of the Day: Axe Gets Inclusive in a Remarkable Ad That's Really Pretty Magical

Brand tries a more grown-up take on masculinity

For years, the Axe brand was pretty one-dimensional. It appealed to bros with comical, hyperbolic ads about how Axe would turn them into chick magnets. In the past few years,…

How Agencies Are Meeting Millennials' Demand for Socially Responsible Marketing

Doing some good is good for business

Millennials will rally behind causes they care about—and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, 70 percent will spend more on brands…

Ad of the Day: Rick and Morty Fans Find Their Carl's Jr. Ad to Be Quite Tasty Indeed

The show's creators produced the spot with 72andSunny

Die-hard fans of Adult Swim's cult favorite hit Rick and Morty are jonesing for Season 3, but they'll have to settle instead for a Season 2 marathon this week on…

Want to Know When Rihanna's New Album Drops? Follow This Samsung Campaign

72andSunny creates a mystery for fans

Rihanna is building buzz around her new album with a tricky campaign from Samsung and 72andSunny. The ads, launched during Sunday night's American Music Awards, lead to an immersive online…

72andSunny Wins Seventh Generation, Breaks Scathing Ad About Carefree Millennials

Try living for more than the moment, says Bobble

Here's a fun send-up of live-for-the-moment advertising aimed at millennials. 72andSunny just picked up the ad account of Seventh Generation, the environmentally minded cleaning, paper and personal care products company. And…