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Topic: 72andsunny

Ad of the Day: Axe Gets Inclusive in a Remarkable Ad That's Really Pretty Magical

Brand tries a more grown-up take on masculinity

For years, the Axe brand was pretty one-dimensional. It appealed to bros with comical, hyperbolic ads about how Axe would turn them into chick magnets. In the past few years,…

How Agencies Are Meeting Millennials' Demand for Socially Responsible Marketing

Doing some good is good for business

Millennials will rally behind causes they care about—and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, 70 percent will spend more on brands…

Ad of the Day: Rick and Morty Fans Find Their Carl's Jr. Ad to Be Quite Tasty Indeed

The show's creators produced the spot with 72andSunny

Die-hard fans of Adult Swim's cult favorite hit Rick and Morty are jonesing for Season 3, but they'll have to settle instead for a Season 2 marathon this week on…

Want to Know When Rihanna's New Album Drops? Follow This Samsung Campaign

72andSunny creates a mystery for fans

Rihanna is building buzz around her new album with a tricky campaign from Samsung and 72andSunny. The ads, launched during Sunday night's American Music Awards, lead to an immersive online…

72andSunny Wins Seventh Generation, Breaks Scathing Ad About Carefree Millennials

Try living for more than the moment, says Bobble

Here's a fun send-up of live-for-the-moment advertising aimed at millennials. 72andSunny just picked up the ad account of Seventh Generation, the environmentally minded cleaning, paper and personal care products company. And…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

How This Creative Agency Plans to Take Digital to the Next Level

Just don’t call it content, says David&Goliath's Mike Geiger

Specs Current gig Managing partner, chief digital officer at David&Goliath Previous gig President and chief integration officer at JWT North America Twitter @tastytruth Age 48 Adweek: You're responsible for building the agency's digital practice. How are…

With Its New 'Partnership Incubator,' 72andSunny Is Now a Matchmaker for Brands

Starting with Carl's Jr. and Call of Duty

72andSunny's latest work for Activision is also its latest work for Carl's Jr. and Hardee's. That's no weird coincidence. In fact, that's the goal of the agency's Brand Partnership Incubator,…

Dropbox Shifts Its Image From Cloud Storage to Collaborative Sandbox

First ad from 72andSunny debuts today

Dropbox—one of the first and most familiar names in cloud storage—is hoping to shed its image as a utility in favor of being seen as an incubator of creativity. In the…

After a Rocky Summer, MillerCoors Hires 72andSunny as Its New Creative Agency

MDC shop succeeds Cavalry

72andSunny has won the competition for MillerCoors' creative assignment, marking the agency's return to the beer category. The Los Angeles agency, a unit of MDC Group, bested Deutsch and 180 L.A.…

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