Topic: 3m

Watch MC Hammer Help This Brand Stop Hammer Time—Literally

3M's Command strips get the perfect spokesman

Rapper MC Hammer is donning his shiny hammer pants again in a new campaign for 3M's Command strips. The campaign, "Do. No Harm," from Grey New York, fully maximizes the pun…

Dell, Pennzoil and 3M Execs Talk SXSW

C-suite set shows up big in Austin

One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So…

Modern Climate Helps Brands Get Mobile

Recreating 3M's Post-it as a smartphone app

Specs Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer What Digital ad agency Where Minneapolis Founded in 1998 as a regional…

Nascar Goes All-In With Green Initiative

New O&M spot to bow during Fox’s STP 400

As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…

3M Delivers Post-its for the Digital Age

New PopNotes app offers location-based reminders

Is a Post-it still a Post-it without its fun, sticky backing? In an attempt to bring those delightfully low-tech notes into the high-tech digital age, 3M is launching a new…