Topic: 22squared

Florida's Natural Finds a New Lead Agency Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

June 20, 2014, 4:00 PM EDT

Marketers Cheer Facebook's Reported Hashtag Adoption Move doesn’t have to be zero-sum for Twitter

Facebook may soon add hashtags to its service, according to reports published Thursday by The Wall Street Journal and All Things D. While Facebook wouldn’t be the first social network…

March 15, 2013, 1:54 PM EDT

Artisanal Social Media Marketing Brands want to experiment on new social platforms, which often means doing it by hand

Social marketers are spoiled. Facebook and Twitter have rolled out tools that enable developers to build all-in-one social marketing dashboards. These dashboards so automate the social ad buying process that…

February 12, 2013, 6:15 AM EST

Twitter Prepping Bigger Ad Play Ad API to roll out this quarter, sources confirm

Twitter is about to take advertising on its platform up several notches. That could mean tons more revenue for the social networking giant. But it could also threaten Twitter's delicate…

February 11, 2013, 4:18 PM EST

Facebook Decentralizes Mobile Team in Strategic Move Tells advertisers, agencies all products now mobile-native

The shadow hanging over Facebook since it filed to go public in February and looming larger in the lead-up to its IPO is its struggle to monetize mobile. The social…

July 26, 2012, 2:03 PM EDT

Jackson Hewitt Finds a New Lead Agency 22squared succeeds Zimmerman Advertising

Experience with financial services was naturally a factor in Jackson Hewitt's decision to hire 22squared as its new lead agency for its creative and media business. Just as important, however,…

September 1, 2011, 6:44 AM EDT

Three Shops Advance in LendingTree's Search Decision expected next month

Three agencies remain in the running in's search for a new agency to reposition the brand.  Leo Burnett, Young & Rubicam, and 22squared emerged from a group of eight shops…

July 7, 2011, 12:54 PM EDT