Topic: 22squared

Royal Caribbean's 4 Finalists Are Midsize Players

Going smaller after several years with JWT

The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design. In its initial request for proposals, the cruise line expressed a desire for…

GNC Replaces Carmichael Lynch With 3 Shops

Consigliere, Crossmedia and 22squared

Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company's $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere…

Florida's Natural Finds a New Lead Agency

Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

Marketers Cheer Facebook's Reported Hashtag Adoption

Move doesn’t have to be zero-sum for Twitter

Facebook may soon add hashtags to its service, according to reports published Thursday by The Wall Street Journal and All Things D. While Facebook wouldn’t be the first social network…

Artisanal Social Media Marketing

Brands want to experiment on new social platforms, which often means doing it by hand

Social marketers are spoiled. Facebook and Twitter have rolled out tools that enable developers to build all-in-one social marketing dashboards. These dashboards so automate the social ad buying process that…

Twitter Prepping Bigger Ad Play

Ad API to roll out this quarter, sources confirm

Twitter is about to take advertising on its platform up several notches. That could mean tons more revenue for the social networking giant. But it could also threaten Twitter's delicate…

Facebook Decentralizes Mobile Team in Strategic Move

Tells advertisers, agencies all products now mobile-native

The shadow hanging over Facebook since it filed to go public in February and looming larger in the lead-up to its IPO is its struggle to monetize mobile. The social…

Jackson Hewitt Finds a New Lead Agency

22squared succeeds Zimmerman Advertising

Experience with financial services was naturally a factor in Jackson Hewitt's decision to hire 22squared as its new lead agency for its creative and media business. Just as important, however,…

Three Shops Advance in LendingTree's Search

Decision expected next month

Three agencies remain in the running in's search for a new agency to reposition the brand.  Leo Burnett, Young & Rubicam, and 22squared emerged from a group of eight shops…