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Topic: 22squared

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

L'Oréal's media search, meanwhile, is just beginning

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and media…

GNC Replaces Carmichael Lynch With 3 Shops

Consigliere, Crossmedia and 22squared

Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company's $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere…

This Sloth Sings for a Good Cause: Saving Americans From Too Much Work

Lip-syncing wildlife star in Costa Rica tourism pitch

Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign…

Celebrating the 2014 Media Plan of the Year Winners

A cocktail and a plaque go very nicely together, especially in Digitas' cool office space

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek…

When Clients Let Media Agencies Take Risks, Good Things Happen [Updated]

Presenting Adweek's 2014 Media Plan of the Year winners

After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful…

Florida's Natural Finds a New Lead Agency

Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

Lease-to-Own Retailer Promises You'll Go From Rags to Riches in No Time

Aaron's sells the American Dream

Can't afford that furniture, those appliances or those electronics? Sure you can. Aaron's, the lease-to-own retailer, has unveiled a new ad campaign that suggests leasing products from the company isn't just…

Marketers Cheer Facebook's Reported Hashtag Adoption

Move doesn’t have to be zero-sum for Twitter

Facebook may soon add hashtags to its service, according to reports published Thursday by The Wall Street Journal and All Things D. While Facebook wouldn’t be the first social network…

Artisanal Social Media Marketing

Brands want to experiment on new social platforms, which often means doing it by hand

Social marketers are spoiled. Facebook and Twitter have rolled out tools that enable developers to build all-in-one social marketing dashboards. These dashboards so automate the social ad buying process that…

Twitter Prepping Bigger Ad Play

Ad API to roll out this quarter, sources confirm

Twitter is about to take advertising on its platform up several notches. That could mean tons more revenue for the social networking giant. But it could also threaten Twitter's delicate…

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