2014 Winter Olympics | Adweek 2014 Winter Olympics | Adweek
Advertisement

Topic: 2014 Winter Olympics

NBC Snows Over Rivals in First Night of Winter Olympics 20 million viewers tune in for bonus Sochi coverage

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49. Because…

February 7, 2014, 1:14 PM EST

NBC Shuts Down The Michael J. Fox Show Peacock’s third new Thursday night sitcom is a goner

NBC’s beleaguered Thursday prime-time lineup continues to give the network fits, and as of this evening, the night’s lone remaining new show has been pulled from the schedule. Effective immediately, The Michael…

February 5, 2014, 10:53 PM EST

New Girl, Brooklyn Nine-Nine Come Back Down to Earth Super Bowl sugar rush wears off quickly

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion. According to Nielsen fast national data, the two shows that aired immediately after Super…

February 5, 2014, 7:00 PM EST

Ad of the Day: United Airlines Shows Its Team USA Pride 'Athletes Aboard' to debut during Opening Ceremony

Now that the Super Bowl ad bonanza is (finally) over, it’s time we all take a well-deserved break from obsessively tracking TV spots created for major sporting events. Just kidding!…

February 5, 2014, 1:17 PM EST

NBC Cancels Sean Saves the World Another Thursday night comedy succumbs to lousy ratings

In the end, not only did Sean not save the world, he couldn’t even save himself. NBC on Tuesday pulled the plug on Sean Saves the World, making it the network’s…

January 29, 2014, 6:12 AM EST

Stellar Quarter for Resurgent NBC Room for improvement as ad dollars continue to lag ratings growth

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC. Revenue at the broadcast network soared 12 percent in the fourth quarter of…

January 28, 2014, 2:08 PM EST

MSNBC Builds Show Around Ronan Farrow Celebrity scion, activist’s 1 p.m. show launches Feb. 24

MSNBC on Monday announced its new daytime lineup, shifting Andrea Mitchell out of the 1 p.m. time slot in favor of newcomer Ronan Farrow. The son of Woody Allen and Mia Farrow…

January 27, 2014, 6:10 PM EST

NBCU Olympic Ad Revenue Is Snowballing Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

January 23, 2014, 11:22 AM EST

BBC's Sochi Ad Will Make You Never Want to Leave the House, Much Less Compete in the Olympics Hell freezes over

The BBC's official trailer for its coverage of next month's Winter Olympics in Sochi, Russia, has its champions and detractors, with some applauding the 90-second clip's epic sweep and others…

January 15, 2014, 1:54 PM EST

Adweek's Top 5 Commercials of the Week: Jan. 3-10 It was a very good and very bad week for moms. Vote for your favorite spot

In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.  Three of our…

January 10, 2014, 7:44 AM EST

Advertisement