2014 Odyssey | Adweek 2014 Odyssey | Adweek
Advertisement

Topic: 2014 Odyssey

Type
Pepsi, GM Bail on Fox's X Factor Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

September 6, 2013, 2:33 PM EDT

Advertisement