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Topic: 2014-15 Upfront

What Did TV CEOs Tell Investors About the Weak Ad Market? Telcos, cars and CPG underspent on television

Now that second-quarter earnings are over for the media sector, we can finally take a good look at what senior media company executives actually said on calls to investors when…

August 20, 2014, 6:00 AM EDT

Where Have All the Upfront Dollars Gone? Online is only part of the answer

It's obvious by now that something has gone wrong in the television advertising world—upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable,…

August 11, 2014, 3:04 PM EDT

The Upfront Will Be Down More Than 6% Report says dollar volume will drop to $18.1 billion

No, all that money that didn't go to broadcast networks is not showing up on cable. New Jersey-based agency MDI says the upfront will be down 6.1 percent this year to…

July 21, 2014, 4:33 PM EDT

With Broadcast Volume Down, TV Inventory Is Going to Get Expensive Scatter market due for a major uptick

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for…

June 29, 2014, 7:54 PM EDT

Fox Is Done With 2014-15 Upfront Sales Volume down, pricing up about 3%

Fox is essentially done with its upfront sales, according to a source, gaining pricing increases of 2.5-3.5 percent but losing volume after a rough 2013-14 season in which ratings for…

June 25, 2014, 3:41 PM EDT

The CW Wraps Upfront Sales Buyers dig The Flash

The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been…

June 24, 2014, 7:05 PM EDT

CBS Finishes Upfront With CPM Increases Lower Than Last Year Network says it still has the highest rates in the market

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident…

June 13, 2014, 2:56 PM EDT

At the Upfronts, Data Is Driving Deals Buyers' new motto: trust but verify

The broadcast ad market is on its feet and moving toward deals as of this week, but one thing that seems to be in much greater play this year is…

June 8, 2014, 8:18 PM EDT

The Broadcast Market Is Moving NBC, CBS write upfront deals, many buy C7

Three of the major broadcast networks have started to write upfront deals—NBC, CBS and Fox are all said to be signing contracts for inventory in the 2014-15 season. NBC is…

June 4, 2014, 6:04 PM EDT

CNBC Isn't Offering Nielsen Ratings Guarantees During the Day Anymore Financial network offers internal numbers instead

CNBC, the financial news network, is done with daytime Nielsen ratings. "They are no longer guaranteeing the business day, which is the most important daypart for a financial client," a source…

June 2, 2014, 1:19 PM EDT

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