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Topic: 2012 election

Controversial Ad Gets High Marks in Effectiveness

But falls short with independents

The most controversial ad of this year's presidential race is also one of the most effective, according to research firm Ace Metrix. The Priorities USA ad in which Joe Soptic all but…

Public Interest Groups Prepare to Review TV Political Ad Files

Spending info goes online today

Public interest groups are practically salivating that starting today TV stations must begin posting online political disclosure files containing information about who is spending what in the 2012 election. And…

CNN Announces Digital Election Partnership With Facebook

Will include real-time 'I'm Voting' app to track voter commitments

The 2012 campaign is quickly becoming the season of digital partnerships for legacy media outlets. In the latest such mashup, CNN and Facebook announced a partnership aimed at making Facebook…

The Social Anatomy of Cory Booker's Misstep

Tracking the Newark mayor's social buzz

Exactly how far does a political misstep travel in the world of social media? Thanks to a number of emerging analytics tools—newsrooms, campaigns and their respective staffs can spend time…

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