Sports | Adweek Sports | Adweek
Advertisement

Television

:

Sports

Insiders Say NBC Has the Best Chance at Getting the NFL’s Thursday Night Package Winning bid could go for close to $800 million

The National Football League is poring over a handful of formal offers for a new Thursday night TV package, and sources with skin in the game believe the top bidder…

January 26, 2014, 8:58 PM EST

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

January 26, 2014, 8:57 PM EST

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…

January 26, 2014, 8:56 PM EST

Binge Viewing, Cord Cutting and Streaming Platforms Are All the Rage at NATPE ‘The syndicated model is broken’

Some hot issues are sure to be addressed at the annual National Association of Television Program Executives gathering this week in Miami—among them, cord cutting, binge viewing, social media and…

January 26, 2014, 8:52 PM EST

Fox Sports’ Erin Andrews Discusses Her Dream Come True of Covering the Super Bowl Rooting for bad weather at Sunday’s big game

Specs Who Erin Andrews Age 35 New gig Sunday marks Andrews’ first stint as a Super Bowl sideline reporter. Continuing gig Fox Sports reporter and studio host, Fox College Saturday (FS1) How does the Super…

January 26, 2014, 8:51 PM EST

Fox to Secure Controlling Stake in YES Network Conglomerate to take an 80 percent interest in Yankees’ home RSN

21st Century Fox on Friday announced it would take a controlling stake in YES Network, upping its of Yankees Entertainment and Sports (YES) Network, raising its ownership position in the RSN…

January 24, 2014, 7:26 PM EST

NBCU Olympic Ad Revenue Is Snowballing Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

January 23, 2014, 11:22 AM EST

Golden Globes Rule Sunday Night At this point, Tina Fey and Amy Poehler should just host everything

NBC on Sunday posted a 10-year high with its presentation of the 71st Golden Globe Awards, and if the half-hour ratings are anything to go by, the night’s most compelling stars…

January 13, 2014, 2:18 PM EST

Final BCS Title Game Is One for the Ages Epic FSU-Auburn tilt draws 25.6 million viewers

College football’s oft-derided Bowl Championship Series went out on a high note Monday night, as the thrilling Florida State-Auburn showdown proved to be one of the most-watched programs in cable…

January 7, 2014, 7:54 PM EST

Dallas Cowboys Are Tops on TV, if Not in Your Hearts Some of you people have been hate-watching 'America’s Team'

Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of…

January 7, 2014, 4:32 PM EST

Advertisement