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What Brands in Sochi Are Doing for Security May Surprise You On-location marketer reveals preparations and headaches

C-suite brand executives are descending on Sochi to do what big companies often do at the Olympics and other huge sports events—curry favor with clients and partners by showing them…

February 7, 2014, 12:30 PM EST

4 Burning Questions About CBS’ New NFL Package Football will be a game-changer

In securing the rights to the National Football League’s new Thursday night franchise, CBS effectively pulled the rug out from under its broadcast competition. While it’s no secret that NBC…

February 6, 2014, 5:54 PM EST

New Girl, Brooklyn Nine-Nine Come Back Down to Earth Super Bowl sugar rush wears off quickly

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion. According to Nielsen fast national data, the two shows that aired immediately after Super…

February 5, 2014, 7:00 PM EST

With NFL Win, CBS Lands an Even Bigger Bang Network wins rights for new Thursday night package

In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package. While NBC was thought to be…

February 5, 2014, 1:31 PM EST

Where Teens Spend Their Time Online When Not on Facebook A look at the social network’s big challengers

Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to…

February 5, 2014, 6:12 AM EST

Super Bowl Push Doesn’t Boost The Following Ratings hit a new low despite in-game promo support

The crush of Super Bowl promos Fox aired in support of The Following didn’t appear to give it much of a boost, as Monday night’s installment delivered the lowest ratings…

February 4, 2014, 1:28 PM EST

Nielsen Overturns Earlier Call: Super Bowl XLVIII Is Most-Watched, Ever Blowout scares up a record 112.2 million viewers

In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history. According to Nielsen live-plus-same-day data,…

February 3, 2014, 4:36 PM EST

Ratings ‘Falter’ as Super Bowl Disappoints It’s all relative; blowout still delivers 96.9 million viewers

It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings. According to preliminary Nielsen…

February 3, 2014, 1:10 PM EST

Terry Bradshaw to Sit Out Super Bowl Fox analyst’s father passes away at 86

Fox studio analyst Terry Bradshaw will sit out the network’s coverage of Sunday’s Super Bowl, as he mourns the passing of his father, William Marvin Bradshaw. The elder Bradshaw passed away Thursday,…

February 2, 2014, 6:09 PM EST

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

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