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Dogs and Cats Living Together: Ratings Dip for NCAA Finals

Huskies-Wildcats grinder draws 21.2 million viewers

In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the…

Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record

Turner telecast averages 16.3 million viewers, 9.2 HH rating

The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time…

TBS Primes the Pump for Its First Final Four

Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

Josh Elliott Leaves Good Morning America

ABC News correspondent Amy Robach upped to co-anchor

For the second time in the span of four months, ABC’s Good Morning America is weathering a defection in its ranks, as co-anchor Josh Elliott has left the show for…

Broadcast’s Incredible Shrinking Thursday

Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series

Soft drink brand will present championship trophy

ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans. Analogous to…

Bazinga! CBS Renews The Big Bang Theory Through 2016-17

Top comedy earns another long-term pickup

Nerds rejoice: CBS has renewed The Big Bang Theory for another three years, ensuring that Leonard, Sheldon and the rest of the gang will be yukking it up through the…

Turner, CBS Outdoor Tip Off NYC Subway Media Play

High-def screens light up 10 MTA stations

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New…

Dish-Disney Carriage Deal Disables the Hopper

Many concessions in long-term distribution pact

Six months after the expiration of their joint carriage deal, the Walt Disney Co. and Dish Network have agreed to a long-term pact that will not only keep ABC, ESPN…

DirecTV Keeps Plugging Away at NFL Sunday Ticket Renewal

Satellite TV giant looks to retain exclusive rights to package

DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has…

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