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Sports

ESPN Is Forging a Partnership With Vice to Reach a New Generation of Sports Fans

Viceland will air 30 for 30 films

For years, ESPN's upfront has been mostly a celebration of its perch atop the sports TV marketplace: the self-styled Worldwide Leader flexing its muscle as the unchallenged victor. That's still mostly…

NFL Reveals the 10 Games That Will Air on Twitter Next Season

Social platform paid $10 million for the Thursday matchups

The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event. Thursday night, ESPN produced a…

Shaq Will Help Drivers Avoid Accidents and Find BBQ Chicken Joints With Waze

A Turner Sports tie-in for NBA playoffs

Shaquille O'Neal has done a lot of driving in his career—mostly to the net. But the basketball great-turned broadcaster, pitchman, DJ and so much more, is now lending his voice…

How the NBA's TV Partners Have Cashed In On the Warriors' Historic Season

Kobe's farewell bumped to ESPN2 as Golden State goes for 73rd win

It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan base…

In $8.8 Billion Deal, CBS and Turner Add 8 More Years of March Madness

Networks keep tournament through 2032

CBS has aired the NCAA Tournament since 1982, and today, along with Turner, it just ensured its partnership with the NCAA will reach beyond a fifth decade. CBS and Turner have…

Ratings Plummet for NCAA Championship After Its Move to Cable

Even though the game was an all-time classic

At the beginning of the 2016 NCAA Tournament, Turner Broadcasting president David Levy claimed the difference between broadcast and cable "is almost nonexistent anymore." However, despite a national championship game that…

Twitter Will Stream 10 Thursday Night Football Games Next Season

Social platform's deal with NFL could end its stalled growth

The NFL has a new livestreaming social media partner, but it's not Facebook. Instead, it's Facebook's top competition: Twitter. The social platform, which just celebrated its 10th anniversary, will stream live…

Can Social Media Help Major League Baseball Get Younger?

Commissioner Rob Manfred sets out to solve the age problem

Major League Baseball has an age problem. The 147-year-old league is financially healthy, sure, but younger fans are increasingly hard to find. MLB has the oldest median TV audience at…

Former NBA Players Pick Which Presidential Candidate Would Make the Best Owner [Video]

Charles Barkley weighs in on Donald Trump

Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know…

Super Bowl 50 Breaks Streaming Record for the Big Game but Doesn't Match Yahoo's NFL Livestream

An average of 1.4 million watched on nonlinear devices

Super Bowl 50 was the most-streamed Super Bowl game ever, but it didn't break the NFL's own livestreaming record. As it announced this year's Super Bowl audience—111.9 million, the third highest…

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