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Fox Sports CEO Says Super Bowl Ratings Have Become 'Bulletproof'

Dependent on the matchup, not the quality of the game

While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is finally played on…

Got $5 Million to Spare? Fox Has a Few Super Bowl Slots Left With a Month to Go

Rates are slightly higher than last year's game

Super Bowl LI is one month from today, and it's not too late for marketers to get into the game. While Fox Sports has sold most of its Super Bowl inventory,…

Plunging Ratings Lead to Double-Digits Drop in NFL Ad Revenue in November

Overall broadcast ad spend drops 10.6%

Whether this season's NFL ratings declines were an election-fueled anomaly—as many network and NFL execs insist—or a lasting trend, they started affecting networks' bottom lines last month, according to new…

The World Series and NFL Fuel a Fall Advertising Windfall for Fox Sports

Next up: the Super Bowl

Saying "be careful what you wish for, because you just might get it" is usually a warning, but it was more like a mantra for the Fox Sports ad sales…

The Cubs' Game 7 Win Is the Most-Watched World Series Game in 25 Years

40 million tuned in; Fox Sports took in more than $500,000 per ad

For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title…

September Broadcast Ad Sales Dropped 13% Due to FanDuel and DraftKings' Rapid Decline

Average price of prime-time spot fell 7.6%

The demise of last fall's two biggest fantasy football players turned into an ugly reality for broadcasters' bottom lines in September. According to new data from Standard Media Index, broadcast television…

The NFL and Fox Hope to Score With Their New 'Football Families' Initiative

Put greater focus on family and communal viewing

Fox Sports broadcaster Joe Buck moderated a Fox NFL town hall for Advertising Week today with panelists that included executives from Fox Networks Group and the NFL along with a…

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

15.4 million watched Thursday Night Football on TV

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter. While the New York…

What NBC Sports Can Learn From Eurosport’s Approach to Live International Events

Audiences watch live, no matter what time of day or night

The time zone-friendly Rio Olympics was only an hour ahead of the East Coast, but NBC's prime-time ratings still suffered double-digit declines from the 2012 Summer Games in London. That…

Seth Winter Steps Down as NBC Sports Ad Sales Chief After Record-Breaking Olympics

He’ll stay with the company as an advisor through 2018

After presiding over what NBC Sports called the biggest media event in U.S. history, Seth Winter is stepping down next month as NBC Sports Group ad sales chief. The evp of…

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