The NFL and Fox Hope to Score With Their New 'Football Families' Initiative

Put greater focus on family and communal viewing

Fox Sports broadcaster Joe Buck moderated a Fox NFL town hall for Advertising Week today with panelists that included executives from Fox Networks Group and the NFL along with a…

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

15.4 million watched Thursday Night Football on TV

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter. While the New York…

What NBC Sports Can Learn From Eurosport’s Approach to Live International Events

Audiences watch live, no matter what time of day or night

The time zone-friendly Rio Olympics was only an hour ahead of the East Coast, but NBC's prime-time ratings still suffered double-digit declines from the 2012 Summer Games in London. That…

Seth Winter Steps Down as NBC Sports Ad Sales Chief After Record-Breaking Olympics

He’ll stay with the company as an advisor through 2018

After presiding over what NBC Sports called the biggest media event in U.S. history, Seth Winter is stepping down next month as NBC Sports Group ad sales chief. The evp of…

Fox Sports Is Banking on Skip Bayless to Be Its 'Undisputed' Champ

Puts capital behind confident, opinionated commentator

Skip Bayless is considered one of the most articulate, fearless and polarizing figures on sports television today. The sports columnist turned on-air personality gained fame from a partnership with another…

Impressive Streaming Figures Give NBC Olympics Optimism for the Future

Despite double-digit TV ratings decline

The Games of the XXXI Olympiad were memorable for a variety of reasons. From Bolt to Biles, Phelps, Felix and, yes, even Lochte, Rio 2016 introduced and reintroduced viewers to…

Despite Big News and Huge U.S. Wins, NBC's Ratings Continued to Slip Wednesday

Olympics viewership down from opening week

Even though NBC's Wednesday night Olympics coverage was packed with action and breaking news, ratings weren't particularly good for the Peacock. NBC's prime-time broadcast delivered 20.7 million total viewers. That's a…

Why NBC Is Airing Superstore and The Voice During Its Olympics Coverage

Network won’t repeat Animal Practice blunder from 2012

NBC's Rio Olympics opening ceremony coverage upset some fans who complained about the heavy ad load and tape delay, but that uproar was nothing compared to the backlash the network endured four…

NBC Olympics Experiences Prime-Time Ratings Woes on Tuesday

Numbers were poor compared with previous nights

NBC's Tuesday night Olympics coverage featured more heroics from Simone Biles and Aly Raisman on what was the final night of the gymnastics competition. Unfortunately, the network also televised what…

Who Is Tiffany Alvord?

Singer-songwriter's gymnastics performance has over 200,000 YouTube views

Like the athletes in Rio, Tiffany Alvord dreamed as a girl of one day becoming an Olympian. In her case, it didn't happen. But she is part of NBC's massive…