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Is Twitter to Blame for an MLB Player Crying on Live TV During a Game?

'Social media got ahead of the facts'

One of the most bizarre events in the recent history of Major League Baseball occurred last night, and many people feel social media is to blame. The New York Mets…

In a First, CBS Will Livestream All National Ads for Super Bowl 50

Advertisers won't be able to opt out

Each year, viewers can watch more and more Super Bowl commercials online in the days leading up to, and immediately after, the big game. But in February, for the first…

Bill Simmons Is Headed to HBO, With a New Weekly Series in 2016

His multiplatform deal starts in October

Bill Simmons has settled on his post-ESPN job: He'll be taking his talents to HBO. Simmons has signed a multiyear, multiplatform agreement with HBO, which includes a weekly series launching next…

NBA Basketball Is Coming to Saturday Nights on ABC

8-game slate begins Jan. 23

ABC is opening up another night of NBA action, adding Saturday games for next season. The eight-game slate will tip off Jan. 23, 2016 and run twice a month through the…

Fox Netted 400% More in Ad Sales for Women's World Cup Than in 2011

This year's tourney brought in $40 million

Fox Sports' ad-sales team won't be showered with confetti today like the U.S. women's soccer team, which is getting a ticker-tape parade in New York following its championship. But the…

How Daily Fantasy Sports Became a Heavyweight in the Advertising World

DraftKings and FanDuel rule with fans and leagues

It seems these days sports fans can't catch a game on TV or listen to sports talk radio without being hit with ads for daily fantasy sports (DFS). While fantasy…

Step Aside Super Bowl: This Is 2015’s Craziest Sports Weekend

From Mayweather-Pacquiao to the Kentucky Derby, networks and advertisers anticipate big victories

This weekend, audiences will assemble in record-breaking numbers to cheer on an unprecedented assemblage of larger-than-life champions. And no, we're not talking about Avengers: Age of Ultron. After all, not even…

The ESPYs, Growing Beyond Die-Hard Sports Fans, Will Air on ABC This Year

ESPN awards show has become a pop culture event

The 2015 ESPYs will not be airing on their longtime TV home of ESPN, but on sister network ABC. The ESPYs, with lead sponsor Capital One, will air live on ABC…

NBC, CBS, ESPN Set 2015 Prime-time Football Schedules

Super Bowl rematches and Brady-Manning XVII highlight season

With the 2015 NFL regular season matchups now set, the rights-holding networks have revealed their schedules. The NFL season kicks off on Thursday, Sept. 10 with the Pittsburgh Steelers at…

The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest

It promises to be 'DVR-proof and noisy'

NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs. Part of the "Every Game. Every Night. Don't Miss a…

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