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Warriors-Cavs Finale Is the Most-Watched NBA Game Since Michael Jordan Era

ABC broadcast surpasses 30 million viewers

Though it may not be as impressive as ending Cleveland's 52-year title drought, LeBron James helped the NBA end another streak. Sunday night's thrilling finish to the 2016 season was the…

The Season's Top TV Shows on Twitter Include Walking Dead, Super Bowl and Fuller House

Nielsen shares most-tweeted moments

The most-watched show of the 2015-16 season in the 18-49 demo—The Walking Dead—also topped the Twitter TV charts for the third straight year. Nielsen released its rundown of the season's most-tweeted…

Samsung Will Take Twitter Users Inside the NBA Championship Series with 360-Degree Ads

Features behind the scenes footage

The NBA and Samsung think 360-degree ads will be a slam dunk. Just in time for the NBA Championship Series, the pair is partnering with Twitter to bring fans exclusive 360-degree…

What Makes This Year's NBA Finals Rematch So TV Friendly?

Play-by-play veteran Mike Breen on Curry and LeBron

Ever since last June, when Steph Curry and the Golden State Warriors were celebrating the franchise's first title in 40 years on the home court of their vanquished opponent, the…

ESPN Is Measuring How Many People Tune In at Bars, Gyms and Even Maternity Wards

Downplays subscriber losses during theatrical upfront

For the second consecutive day, Hamilton made it's way into the opening of an upfront. Broadway stars Daveed Diggs and Leslie Odom Jr. bookended ESPN's upfront this morning from The Minskoff…

ESPN Is Forging a Partnership With Vice to Reach a New Generation of Sports Fans

Viceland will air 30 for 30 films

For years, ESPN's upfront has been mostly a celebration of its perch atop the sports TV marketplace: the self-styled Worldwide Leader flexing its muscle as the unchallenged victor. That's still mostly…

NFL Reveals the 10 Games That Will Air on Twitter Next Season

Social platform paid $10 million for the Thursday matchups

The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event. Thursday night, ESPN produced a…

Shaq Will Help Drivers Avoid Accidents and Find BBQ Chicken Joints With Waze

A Turner Sports tie-in for NBA playoffs

Shaquille O'Neal has done a lot of driving in his career—mostly to the net. But the basketball great-turned broadcaster, pitchman, DJ and so much more, is now lending his voice…

How the NBA's TV Partners Have Cashed In On the Warriors' Historic Season

Kobe's farewell bumped to ESPN2 as Golden State goes for 73rd win

It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan base…

In $8.8 Billion Deal, CBS and Turner Add 8 More Years of March Madness

Networks keep tournament through 2032

CBS has aired the NCAA Tournament since 1982, and today, along with Turner, it just ensured its partnership with the NCAA will reach beyond a fifth decade. CBS and Turner have…

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