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Yankees, Manchester City Team Up for MLS Launch New NYC pro soccer club to debut in 2015

Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York. The New York Yankees and Manchester City Football Club…

May 21, 2013, 6:00 PM EDT

ESPN Lays Off More Than 100 Employees Rare cost-cutting measure for Disney’s sports giant

ESPN on Tuesday began making a significant reduction of its work force, laying off more than 100 employees at its Bristol, Conn., headquarters and in at least one regional technology…

May 21, 2013, 2:39 PM EDT

USA Today Takes Its Ad Meter Beyond the Super Bowl Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

May 19, 2013, 11:08 PM EDT

ESPN Uses Client Testimonials in Its Upfront Diageo, Subway, Macy's

There’s an uncommonly large crowd on hand for this taping of SportsCenter, as some 2,000 observers are huddled around as anchor Hannah Storm winds down the 9:30 a.m. segment. Throwing…

May 12, 2013, 11:18 PM EDT

Fast Break: TBS to Air Final Four in 2014 College hoops title game shifts to cable in 3 years

After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March…

May 7, 2013, 11:08 AM EDT

No More Quiet Period for CBS Les Moonves eyes 10 percent CPM hikes in upfront

Les Moonves on Wednesday broke his uncharacteristic silence, telling CBS Corp. investors that his sales team would look to secure the highest CPM increases in the upfront marketplace. Speaking at the…

May 1, 2013, 7:23 PM EDT

Ratings Slump Dings NBC’s Q1 Performance Voice hiatus a drag on revenue

Comcast on Wednesday reported weak results at its NBC broadcast division, as a first-quarter ratings slump negatively impacted the unit’s financial performance. NBC saw overall revenues drop 19 percent to $1.52…

May 1, 2013, 11:40 AM EDT

Online Video Ads Have Higher Impact Than TV Ads Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

May 1, 2013, 6:39 AM EDT

Jason Collins Could Be Nike's New Star NBA player's historic coming-out could have big sponsorship implications

Athletes, celebrities, media & more show support for @jasoncollins34 announcement via Twitter: nba.com/wizards/twitte… — Washington Wizards (@WashWizards) April 29, 2013 Proud of @jasoncollins34. Don't suffocate who u r because of the ignorance…

April 29, 2013, 1:42 PM EDT

TNT Tips Off NBA Playoffs With Rihanna Turner net preps big promo push

With the curtain set to go up on the 2013 NBA Playoffs, Turner Sports is priming the promotional pump with a little help from Rihanna and the Crossroads of the…

April 19, 2013, 5:55 PM EDT

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