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The World Series and NFL Fuel a Fall Advertising Windfall for Fox Sports

Next up: the Super Bowl

Saying "be careful what you wish for, because you just might get it" is usually a warning, but it was more like a mantra for the Fox Sports ad sales…

The Cubs' Game 7 Win Is the Most-Watched World Series Game in 25 Years

40 million tuned in; Fox Sports took in more than $500,000 per ad

For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title…

September Broadcast Ad Sales Dropped 13% Due to FanDuel and DraftKings' Rapid Decline

Average price of prime-time spot fell 7.6%

The demise of last fall's two biggest fantasy football players turned into an ugly reality for broadcasters' bottom lines in September. According to new data from Standard Media Index, broadcast television…

The NFL and Fox Hope to Score With Their New 'Football Families' Initiative

Put greater focus on family and communal viewing

Fox Sports broadcaster Joe Buck moderated a Fox NFL town hall for Advertising Week today with panelists that included executives from Fox Networks Group and the NFL along with a…

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

15.4 million watched Thursday Night Football on TV

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter. While the New York…

What NBC Sports Can Learn From Eurosport’s Approach to Live International Events

Audiences watch live, no matter what time of day or night

The time zone-friendly Rio Olympics was only an hour ahead of the East Coast, but NBC's prime-time ratings still suffered double-digit declines from the 2012 Summer Games in London. That…

Seth Winter Steps Down as NBC Sports Ad Sales Chief After Record-Breaking Olympics

He’ll stay with the company as an advisor through 2018

After presiding over what NBC Sports called the biggest media event in U.S. history, Seth Winter is stepping down next month as NBC Sports Group ad sales chief. The evp of…

Fox Sports Is Banking on Skip Bayless to Be Its 'Undisputed' Champ

Puts capital behind confident, opinionated commentator

Skip Bayless is considered one of the most articulate, fearless and polarizing figures on sports television today. The sports columnist turned on-air personality gained fame from a partnership with another…

Impressive Streaming Figures Give NBC Olympics Optimism for the Future

Despite double-digit TV ratings decline

The Games of the XXXI Olympiad were memorable for a variety of reasons. From Bolt to Biles, Phelps, Felix and, yes, even Lochte, Rio 2016 introduced and reintroduced viewers to…

Despite Big News and Huge U.S. Wins, NBC's Ratings Continued to Slip Wednesday

Olympics viewership down from opening week

Even though NBC's Wednesday night Olympics coverage was packed with action and breaking news, ratings weren't particularly good for the Peacock. NBC's prime-time broadcast delivered 20.7 million total viewers. That's a…

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