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GoPro's Regional Super Bowl Ad Shows Adventurous Users Hitting Slopes and Hugging Bears

30-second spot set to the Ramones

GoPro has its own Big Game message: "Let's go!" The camera maker known for filming extreme sports and hobbies plans to run a regional Super Bowl ad this weekend (for the second…

In Final Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales

Network could keep talking with advertisers until Sunday

Super Bowl 50 is only days away, but it's not too late for an advertiser to squeak into the game. CBS is still speaking with marketers about 30-second spots and…

Instagram Unveils 60-Second Ads With T-Mobile and Warner Bros.

Gives Super Bowl marketers new video option

Just in time for the Super Bowl, Instagram is now offering 60-second ads. The social platform's video promos had previously been limited to 15- and 30-second clips. The Facebook-owned platform began…

10 TV Shows You Probably Forgot Debuted Right After the Super Bowl

There've been a few hits, but even more misses

The long-term effect of airing a "special episode" of an established show in the plum Super Bowl lead-out position has waned in recent years. So this year, CBS shook things…

In New Thursday Night Football Deal, CBS Will Share Games With NBC

More visability, and revenue, for the NFL

After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one…

E*Trade Named Exclusive Sponsor of ESPN's 'Did You Know?' Franchise

Connecting sports fans to their investments

As data continues creeping into the sports world—more general managers these days have Harvard MBAs instead of experience on the playing field—making decisions based on stats is becoming commonplace. So when…

Patriots Fan Parody Blames Deflategate, Refs, Illuminati for Ending Super Bowl Run

NBC Sports spoof rubs salt in the AFC wound

It's been a rough couple of days for fans of the New England Patriots. The defending Super Bowl champions were denied a return trip to the Big Game with a heart-breaking…

Infographic: What Fans of This Year's NFL Playoff Teams Buy

Who has the bigger base of fair-weather fans

What do NFL teams' fans like other than a win? With the Super Bowl just two weeks away, it's a question marketers spending mega-dollars on advertising are no doubt asking.  Matching…

Facebook Just Launched Its Own Version of Twitter's Moments, but Just for Sports

Social giant hits the gridiron

The imitation game between Facebook and Twitter continues. Facebook this morning launched Sports Stadium, which at first glance appears to be its own version of Twitter's Moments, but specifically for sports.…

NBC Expects Another Billion-Dollar Olympics in Terms of Ad Sales

On pace ahead of London 7 months out from Rio

It might not be the Powerball jackpot, but NBC has been raking in the money for the Summer Olympics in Rio de Janeiro. Seven months before the opening ceremony, NBC Sports'…

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