Ad of the Day: Life Gets Even Worse for Cable Customers in DirecTV's New Horror Stories

Campaign's third year

It's been two years since DirecTV and Grey New York launched their "Cable Effects" ad campaign, detailing the strange and terrible fates that can befall cable customers. In that time,…

FTC Approves Nielsen Acquisition of Arbitron

Deal subject to conditions

The Federal Trade Commission on Friday gave Nielsen Holdings the necessary clearance to acquire Arbitron. Subject to standard closing conditions, the deal is now expected to close on Sept. 30. Per…

Editor's Letter: Heat Seekers

Adweek's Hot List continues to evolve and expand to reflect the industry

Invariably, like the change of seasons or perhaps a migration of birds south, the calls start coming in May: “Have you started to work on the Hot List yet?” In covering…

Dish's Marketing Strategy Goes Big With Southwest Airlines Push

Aggressive MSO boosts controversial Hopper with Sling

If you're on a Southwest Airlines flight between now and New Year's Eve, you're going to see a lot of Dish Network. The company logo will be on the waiting…

DirecTV Goes Trolling With Grey and Noam Murro

Inside the monstrous new spot

IDEA: Lovable monsters have a proud history, from Shrek to Sesame Street. DirecTV adds another to the mix in a cinematic new spot from Grey, New York, one of three…

Hearing on Satellite TV Act Turns Into State of Video Hearing

Should the video marketplace be completely deregulated?

A hearing on a 25-year-old law law governing whether or not satellite TV services can carry out-of-market signals quickly broadened into a discussion on the state of video. “I’m open to…

Ad of the Day: DirecTV

Enjoy the world's tiniest car chase, in your hand and under foot

Riding the bus isn't boring—not when you can hallucinate a bunch of miniature cars engaged in a high-speed chase on the floor below you. At least, that's what DirecTV says it…

Malone’s Liberty Media Snaps Up Charter Stake

Cable pioneer formerly known as “Darth Vader” locks in $2.6 billion deal

The cable pioneer who Al Gore once referred to as “Darth Vader” has fired up the tractor beam, as John Malone’s Liberty Media has snared a significant stake in Charter…

Lawmakers Hope to Turn Off the Dark

Senate Commerce committee hearing to assess impact of the Cable Act

This week’s Senate Commerce committee hearing on the Cable Act—the law often blamed for blackouts on cable and satellite TV—may not be the clash of the titans, but it will…

Comcast Files Patent to Halt DVR Ad-Skipping

Technology offers advertisers opposite of Dish Network's Ad Hop feature

Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publication for cable network execs. The cable…