How These Cable Networks Have Been Able to Grow Their Unscripted Audiences

The truth about reality

It's tough out of there for TV shows. With so many choices for viewers, increasing competition from digital streamers, not to mention cord cutters, it's never been more challenging for…

Millennials Are Watching More TV on Hulu This Fall and Less When Shows First Air

Study shows they're taking their time, too

Millennials are still watching new episodes of television shows this fall—it's just taking them longer than ever to do so. Adults ages 18 to 34 are increasingly turning away from…

As ABC Cancels Wicked City, Here Are the First Prime-Time Casualties Each Fall Since 2000

From Manhattan Love Story to Tucker

Broadcast's May upfronts are a bit like spring training for baseball: the upcoming TV season is full of possibilities, and every new show trotted out for the fall is a…

Why NBC Has Already Renewed 3 Shows for Next Season

Blindspot the first freshman series to get a Season 2 order

Like its fellow broadcasters, NBC has refused to utter the c-word this fall. Along with Fox and ABC, it has trimmed episode orders for four low-rated series but hasn't officially…

Advertisers Are Finding Millennials in an Unexpected Place: TV Syndication

Family Guy reruns draw young viewers to live TV

Advertisers have left no platform unturned in their quest to find and reach linear-TV-phobic millennials. And now they've turned to a surprising place: syndicated television. TV syndication studio Twentieth Television, which is…

The Average Viewer of the Third GOP Debate Lost Interest After Just One Hour

14 million watched on CNBC

Wednesday night's GOP presidential debate on CNBC—in which the moderators got more attention than the candidates—was watched by 14 million people. While that's a record audience for CNBC, it's significantly…

Up, Up and Away! Supergirl Debuts as Fall’s Highest-Rated New Series

Ties Blindspot among adults 18-49

Supergirl, CBS' entry into the crowded superhero genre, had a successful liftoff last night with audiences. Monday's premiere drew the largest audience of any new fall show in total viewers…

How Nielsen’s Total Audience Measurement Will Give Ad Buyers a Programmatic Boost

Multiplatform data should optimize media plans

Nielsen's upcoming total audience measurement tool—which the company shared exclusively with Adweek on Tuesday—will finally show networks and advertisers how their content is viewed across all platforms. But as the…

How Nielsen Is Selling Its Game-Changing New Service to Ad Buyers

Is the industry ready for total audience measurement?

Nielsen has spent two years putting together its new total audience measurement tool, but as the company prepares to cross the finish line, it still has a major hurdle to…

Here Are the Answers to All Your Questions About Nielsen's Total Audience Measurement

Yes, some Netflix shows will be included

Now that Nielsen has unveiled total audience measurement details, what does it all mean, and more importantly, when will you be able to get your hands on it? Here are…