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Broadcast Spot Pricing Continues to Creep Up Average :30 network prime time increased 3 percent in 2011

The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under…

February 07 2012

'Smash' Strikes a Chord With Viewers NBC's Broadway baby puts up big numbers in its debut

NBC’s dogged promotional push for its new Broadway drama, Smash, appears to have paid off, as Monday night’s premiere delivered the season’s highest ratings in the 10 p.m. slot. According to…

February 07 2012

Neil Cavuto Wants Your Business Despite soft ratings, the svp of Fox Business Network and FNC remains confident he can best rivals

Neil Cavuto is in a unique position. As senior vice president for Fox News Channel and its ratings-challenged sibling network, Fox Business Network, Cavuto is in a position to see…

February 07 2012

Giants-Pats Set TV Ratings Record Super Bowl XLVI draws 111.3 million viewers

The NFL season that almost didn’t happen ended on a suitably triumphant note, as the instant classic rematch of the New York Giants and New England Patriots broke the all-time…

February 06 2012

NFL Network Beefs Up Its 2012 Slate Expanded Thursday night roster sidelines proposed cable package

The NFL has effectively put the kibosh on a proposed eight-game package of Thursday night games, electing instead to gift a handful of extra contests to its proprietary cable network. Starting…

February 03 2012

Information Diet: Peter King SI's NFL guy is plugged in to 400 accounts for his football news

Specs Who Peter King Age 54 Accomplishments Sports Illustrated senior NFL writer; insider reporter on NBC’s Football Night in America; author of six books, including Monday Morning Quarterback: A Fully Caffeinated Guide to Everything…

February 03 2012

GM Opts Out of Q2 Upfront Buys Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

February 01 2012

Data Points: Ad Scorecard Despite rising costs, sponsors spend more each year to engage viewers during the big game

Even as ads are getting longer, fans are getting harder to reach. Super Bowl fans are demanding more of TV commercials, if they’re not muting them altogether. Infographic: Carlos Monteiro Click here to…

February 01 2012

'Idol' Hands Are the Devil’s Playthings Simon axes ‘X Factor’ stars Paula, Nicole and Steve

Producers of Fox’s freshman competition series The X Factor have cleaned house, cutting ties with judges Paula Abdul and Nicole Scherzinger as well as host Steve Jones. Long rumored to be…

January 31 2012

The Big Bang With Super Bowl XLVI this Sunday, our new lineup of special issues kicks off with the marketing-crazed world of pro sports

This Sunday, it’s extremely likely that the largest TV audience ever assembled will plunk down in front of their flat screens to watch Super Bowl XLVI—and the carnival of advertising…

January 30 2012

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