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Networks

Comcast CFO Talks Netflix Deal, Wireless Rollout and Why DirecTV Now Doesn't Worry Him

Plus, how 'dominating big nights' paid off for NBC

Comcast isn't worried about competition from AT&T and Hulu's new streaming bundle services, nor is the company shy about competing in a new area of its own: wireless service. Mike Cavanagh,…

AT&T Says Early Demand for DirecTV Now Is ‘Exceeding Expectations’

Plus, Verizon details its 5G deployment plans

Last week's launch of DirecTV Now was plagued with errors, but AT&T says it's thrilled with the early interest in its new streaming bundle offering. "The early demand has been rather…

Netflix, CBS and Fox Execs Detail Their Plans for Streaming and Advertising in 2017

Talking mergers, growth and ad revenue

This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of…

6 Takeaways From DirecTV Now, AT&T's Buggy, but Promising, New Streaming Service

'A big game changer'? Not quite yet

During Monday's press event announcing this week's launch of DirecTV Now, AT&T's over-the-top, streaming bundle service, execs weren't shy about proclaiming the product as the harbinger of a new era…

Walmart, Target and Verizon Have Spent the Most on Holiday TV Ads So Far This Year

Holiday ad spending is up 13.7 percent over 2015

Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of…

AT&T Unveils Pricing and Channel Lineups for Its DirecTV Now Streaming Bundle

Targets millennials with $35 monthly offer starting Wednesday

Starting Wednesday, cord-nevers, cord shavers and cord cutters will have a relatively inexpensive, easy new option to access live TV. AT&T finally unveiled pricing, channel lineups and more details about DirecTV…

Welch’s, QVC and Trident Are Among Sponsors for Arnold Schwarzenegger's Celebrity Apprentice

Only 3 brands remain from Donald Trump era

When the Celebrity Apprentice franchise returns to NBC on Jan. 2, it will have a new host (Arnold Schwarzenegger, stepping in for President-elect Donald Trump), a new name (The New…

Why the Macy’s Thanksgiving Day Parade Is a 'Dream' for Brands

Last year over 40 million viewers tuned in

Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the…

NBCUniversal Will Take a Bigger Role in BuzzFeed's Ad Sales After Investing Another $200 Million

Doubles down on its stake from last year

NBCUniversal is doubling down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the digital behemoth. As part of the deal, which was…

The Creator of Martha Stewart and Snoop Dogg's New Show Explains Why It Works

It's a fun mashup of cultures

Martha Stewart and Snoop Dogg go together like peanut butter and jelly, like milk and cookies, like chips and salsa, like a burger and fries. Basically, they're the duo we…

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