These New TV Shows Are The Leaders When It Comes to Social Engagement

Microsoft, AT&T bought most ads on debuting series

The 2015-16 TV season has begun, and networks and advertisers are starting to make sense of the ratings battle. But which new series are winning the other battle that matters—the…

Buyers Love Advanced TV, Even Though They Still Aren’t Quite Sure What It Is

New study says spending is on the rise

Long live advanced TV! Wait—what is advanced TV again? Those are the somewhat contradictory findings from a new Interactive Advertising Bureau study released today called Advanced TV: Ad Buyer Perceptions. In…

With Only One New Show to Promote, The CW Takes an Unusual Approach to Fall Marketing

Puts muscle behind its sophomore series

Each fall, broadcast networks are put in a Sophie's Choice scenario when it comes to new shows: they must decide which ones merit the largest chunk of their marketing budgets.…

ABC Family Is Just the Latest Cable Network to Rebrand Itself With a New Name

Why these 8 made the big switch

ABC Family will change its name to Freeform in January because to be free is to be liberated, to be unbound, to be unadulterated. But in this case, it won't…

Jay Leno on Life After The Tonight Show, Avoiding Letterman's Finale and Heading to CNBC

Plus, what's wrong with late night now

Jay Leno had his pick of TV offers after he stepped down as host of The Tonight Show in February 2014. But instead of jumping right back on television, Leno…

Brilliant SNL Skit Pitches a Drug That Cures Republicans Who Think They Can Be President

A different use for Abilify

The 2016 Republican presidential field and pharmaceutical marketing are both topics ripe for parody—and Saturday Night Live has obliged, skewering both at the same time in this faux ad for…

Josh Tyrangiel, One of the Industry's Most Influential Editors, Is Leaving Bloomberg

Ellen Pollock takes over as first woman to run Businessweek

Josh Tyrangiel, who oversees all media content for Bloomberg—including digital, TV and radio—and is editor of Bloomberg Businessweek magazine, is leaving the company. "I've spent six years working with some of…

The Master of Millennial Horror Now Has a Branded Content Deal With NBCU

65% of Jason Blum's audience is under 25

With horror films like The Purge, Insidious and Paranormal Activity, producer Jason Blum has become a master at reaching millennials—and scaring them to death. Now NBCUniversal wants him to do…

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Competition with comScore already heating up

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some…

ComScore to Acquire Rentrak and Take on Nielsen

Move comes as networks demand multiplatform measurement tools

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for…