The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under…
NBC’s dogged promotional push for its new Broadway drama, Smash, appears to have paid off, as Monday night’s premiere delivered the season’s highest ratings in the 10 p.m. slot. According to…
Neil Cavuto is in a unique position. As senior vice president for Fox News Channel and its ratings-challenged sibling network, Fox Business Network, Cavuto is in a position to see…
The NFL season that almost didn’t happen ended on a suitably triumphant note, as the instant classic rematch of the New York Giants and New England Patriots broke the all-time…
The NFL has effectively put the kibosh on a proposed eight-game package of Thursday night games, electing instead to gift a handful of extra contests to its proprietary cable network. Starting…
Specs Who Peter King Age 54 Accomplishments Sports Illustrated senior NFL writer; insider reporter on NBC’s Football Night in America; author of six books, including Monday Morning Quarterback: A Fully Caffeinated Guide to Everything…
General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…
Even as ads are getting longer, fans are getting harder to reach. Super Bowl fans are demanding more of TV commercials, if they’re not muting them altogether. Infographic: Carlos Monteiro Click here to…
Producers of Fox’s freshman competition series The X Factor have cleaned house, cutting ties with judges Paula Abdul and Nicole Scherzinger as well as host Steve Jones. Long rumored to be…
This Sunday, it’s extremely likely that the largest TV audience ever assembled will plunk down in front of their flat screens to watch Super Bowl XLVI—and the carnival of advertising…
