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What's Causing Vice's Huge Fluctuations in Web Traffic?

It rebounded in March after a steep drop in February

Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last…

Shaq Will Help Drivers Avoid Accidents and Find BBQ Chicken Joints With Waze

A Turner Sports tie-in for NBA playoffs

Shaquille O'Neal has done a lot of driving in his career—mostly to the net. But the basketball great-turned broadcaster, pitchman, DJ and so much more, is now lending his voice…

Freeform Is Branching Out Into Late Night and Short-Form Content

New Marvel series highlights former ABC Family's upfront

The network formerly known as ABC Family not only has a new name, having relaunched in January as Freeform, it also has plans to branch out into late night and make a major…

FX CEO Says 'Human Curation' Is Still More Important Than Data

Targeting can only get advertisers so far

Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their…

Starz Launches Stand-Alone Subscription Service With Early Access to Outlander Season 2

Users can download shows to their devices

Starz is a bit late to the over-the-top arena compared to its premium cable rivals HBO and Showtime, but the company is making up for its tardiness with a new…

To Get Its Message to Advertisers, Comedy Central Let Its Stars Crack Jokes

Laughs prove more effective than speeches about data

Comedy Central set expectations high for Thursday's upfront presentation by adopting a Donald Trumpesque slogan: "Making upfronts great again." Then the network did just that. Its secret weapon? The execs took…

Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back

Business 'significantly more positive' after U.S. declines

Discovery Communications will be interacting with U.S. buyers and advertisers during this year's upfront presentations as always, but the company has shifted to a global focus on its content. "The basic…

Comedy Central Is Expanding Its Branded Content Approach With a Slate of Short-Form Series

Applies linear development mindset to new spots

As Comedy Central puts the finishing touches on its star-studded upfront presentation later today, the network is also quietly expanding its approach to branded content, prepping a new slate of…

NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations

All networks will present May 16 at Radio City Music Hall

The broadcast upfront week just got a lot more interesting—and a little bit shorter. NBCUniversal has decided to merge its NBC, Telemundo and NBCU cable entertainment upfronts into a single NBCU…

Scripps Is Planning a 6-Network Halloween Crossover Special

Upfront highlights multiplatform brand opportunites

Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties. Scripps Networks Interactive—home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and…

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