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Game of Thrones Fans Take a Seat, Courtesy of Uber

The Iron Throne will come to you in new HBO Now campaign

You don't have to travel to Westeros to take your rightful place upon the Iron Throne. A new HBO Now and Uber campaign called #RideOfThrones is bringing the infamous seat…

ABC Family Doubles Down on Original Programming to Reach Young Women

Wants to own the 'becomer' audience

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable…

Amy Schumer Unleashes a 'Big Booty' Anthem to Rule Them All

New season coming next week

Comedy Central's Inside Amy Schumer is back for another season on April 21, but instead of a boring promo, she made a satirical music video offering an important cultural perspective…

A Day After Their Season Premieres, HBO Renews Veep and Silicon Valley

Sunday night comedies get the green light

The day after the season premieres of Veep and Silicon Valley, HBO announced it's renewing the two Sunday night comedies for 2016. "Veep and Silicon Valley are terrific series, and I'm…

Study: Game of Thrones Leading the Charge for HBO Now Viewers

Consumption up 85 percent since stand-alone service was announced

Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence. The digital marketing and data analytics firm said HBO consumption has…

Showtime's Boss Talks About the Twin Peaks Avalanche

David Nevins on the troubled reboot, HBO Now and new comedy Happyish

When David Nevins arrived at Showtime in 2010, the premium cable network was searching for the next generation of shows to replace fading stalwarts Dexter and Weeds. The network's president,…

2 Popular Fox News Shows Are Beating Their Broadcast Competition

Fox chief Roger Ailes is 'pleased to be making serious inroads'

Fox News has been the No. 1 cable news channel for 13 years, beating its cable competitors combined on many nights. But increasingly, the 21st Century Fox network is taking…

Pop Network Targets 'Modern Grownups' With Celebrity, Reality and Pop News Programming

Tyra Banks, Alan Thicke and Joan Collins are among Pop's stars

The Pop upfront wasn't a huge spectacle. Roughly 25 people were sprawled out on couches atop the Gansevoort Park Avenue in New York Thursday morning. There were no media buyers—just…

MTV Wants to Livestream Its Movie Awards Into Viewers' Social Feeds

Periscope allows it to leverage its big Twitter following

MTV wants viewers to tune into its 2015 MTV Movie Awards on April 12, but it's not expecting them to just watch on TVs and connected devices. This year, the network…

HBO Punks Creator of 'Take My Money, HBO' by Sending Sopranos Guys to Shake Him Down

Jake Caputo's time to pay up

Last week, we saw HBO replying to 3-year-old tweets from cable cutters who wanted a stand-alone HBO option back then—something it is now launching with HBO Now. Today, the network…

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