Advertisement

Television

:

Cable

As March Madness Tips Off, Here's Why CBS Will Sit Out the National Championships

Cable networks increasingly snag major sporting events

When Duke and UNC-Wilmington tip off the 2016 NCAA Tournament, CBS will carry the game, a tradition dating to 1982. But as March Madness bleeds into April, CBS will find itself…

National Geographic Channel's 'Epic, Audacious' Upfront Previews Emphasis on Scripted Programs

David Letterman heads to India in return to TV

National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet. Courteney Monroe, CEO of National Geographic Global Networks, detailed a bold vision…

Tribeca Film Festival Exec's Office Blends New York Cool, Exclusive Art and Even a Little Magic

Jane Rosenthal counts elusive artist JR as a pal

When Jane Rosenthal, actor and business partner Robert De Niro, and Craig Hatkoff founded The Tribeca Film Festival, which debuted in 2002, the trio set out in part to make…

Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)

YouTube, Netflix and social all surpass TV

Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy…

How CNN Raided the Competition to Raise Its Politics Game

Doubled staff with hires from Politico and The Hill

In the run-up to the 2016 election, CNN worldwide president Jeff Zucker made the decision to go "all in" on politics—on television, sure, but also online. "Our digital coverage needed…

Disney Channel Relies on Its Beloved Brands (and New Apps) to Connect With Kids and Their Parents

Now holds upfront meetings at two theme parks

Everything old is new again for the Disney Channel, which is reviving many of its most beloved brands for new series and movies it hopes will appeal to kids as…

Why GSN Will Do 'More of the Same' as Other Networks Scramble for New Ideas

Viewers are younger thanks to brand refresh

During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that. But not the Game Show Network,…

CMT Branches Out Into Scripted Series, and TV Land's Rebrand Draws Younger Viewers

Viacom networks unveil year's plans at joint upfront

One day after Nickelodeon kicked off the 2016-2017 upfront season, the other two networks in the Viacom Kids and Family Group, CMT and TV Land, made their respective pitches to…

Kicking Off Upfront Season, Nickelodeon Vows to Stay No. 1 With Kids

'In preschool, we are killing it,' said one exec

You can run, but you can't hide from another upfront season, which kicked off Wednesday with Nickelodeon celebrating its return to No. 1 in the kids 2-11 demo. "We are back…

Viceland Is Shaking Up TV Advertising by Running More Native Ads That Look Editorial

Vice and A+E Networks' new channel reduces ad load

Vice Media unleashed its first linear network on Monday night, launching Viceland, its new channel with A+E Networks. Featuring an eclectic lineup curated by Viceland creative director Spike Jonze, the…

Advertisement