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A First Look at Nielsen’s Total Audience Measurement and How It Will Change the Industry

Rollout begins in December

It's been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then,…

Here's the New Trailer for Star Wars: The Force Awakens

Disney drops final look at film during ESPN's Monday Night Football

Disney is never one to pass on cross promotion, and tonight was no exception. The company used ESPN's Monday Night Football to air the third and final trailer for the upcoming…

The Headless Horseman, His Pumpkin, Play the Odd Couple in Sweet, Creepy Reese's Spot

Sharing treats gets tricky for Comedy Central

Imagine if the iconic Headless Horseman and his flaming pumpkin noggin had a bit of a love-hate relationship. They've been together so long that each knows just how to push…

Q&A: How Fargo’s Showrunner Made the Best Television You’ll See This Fall

Noah Hawley on nurturing the brand

While there may be "too much television" on the air, there has been a lack of truly great TV this fall. None of the 22 new broadcast shows have broken through…

7 Shocking Character Deaths on Walking Dead, and Where the Actors Went Next

Not everyone survives a zombie apocalypse

As fans of AMC's The Walking Dead know, the popular series has chewed its way through a rotating cast of characters who get killed off each season (this is a…

Why AMC Should Prepare to End The Walking Dead, but Probably Won’t

The still entertaining show needs an endgame

A strange thing happened while I was watching the Season 6 premiere of The Walking Dead—I started identifying with the zombies. That's not to say the newest episode of AMC's hit…

Buyers Love Advanced TV, Even Though They Still Aren’t Quite Sure What It Is

New study says spending is on the rise

Long live advanced TV! Wait—what is advanced TV again? Those are the somewhat contradictory findings from a new Interactive Advertising Bureau study released today called Advanced TV: Ad Buyer Perceptions. In…

ABC Family Is Just the Latest Cable Network to Rebrand Itself With a New Name

Why these 8 made the big switch

ABC Family will change its name to Freeform in January because to be free is to be liberated, to be unbound, to be unadulterated. But in this case, it won't…

Jay Leno on Life After The Tonight Show, Avoiding Letterman's Finale and Heading to CNBC

Plus, what's wrong with late night now

Jay Leno had his pick of TV offers after he stepped down as host of The Tonight Show in February 2014. But instead of jumping right back on television, Leno…

2 Horrible Cable Companies Merge in DirecTV's Sequel to a Campaign From Years Ago

Grey work picks up where Deutsch left off

Grey New York goes back to the future for DirecTV, revisiting a concept the satellite broadcaster introduced seven years ago in commercials from Deutsch. Those original spots, directed by Christopher Guest,…

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