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Television

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Cable

How Are TV Networks Just Like Kimmy Schmidt?

They're in the dark when it comes to streaming data, but Nielsen may change all that

The television networks are kind of like the main character in Tina Fey's new sitcom Unbreakable Kimmy Schmidt, who is released back into the world from an underground cult—they're in the…

8 Popular U.S. Shows That Got Their Start Overseas

From Jane the Virgin to House of Cards, these ideas hit it big in America

Jane the Virgin, the CW hit, owes its success to many—not the least of which is its star (and Adweek cover girl) Gina Rodriguez, who took home a Golden Globe…

For Gina Rodriguez, a Golden Globe Is Just the Beginning

Jane the Virgin hit a cultural nerve, but its star has her sights set beyond TV

Even before her headline-making Golden Globe win in January, there were already signs Gina Rodriguez was going to be a big star. At its annual screenings for the global TV market…

Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views

Kansas City test hints at advertising's Holy Grail

Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been "tough luck." But now it's possible ... in Kansas City. Adweek…

Yes, Syfy Is Really Going to Call It 'Sharknado 3: Oh Hell No'

Viewers can't get enough of these movies

Sharknado 3, for serious, is going to be subtitled Oh Hell No, as though the entire film was a guest on the Jerry Springer Show that just found out its…

Researchers Find Optimum Times to Run March Madness Ads

The sooner, the better

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting…

4 TV Shows That Have Awesomely Come to Life at SXSW

Networks highlight their programs in experiential ways

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations…

Cable Viewers Aren't Watching the Shows You Think They Are

MoffettNathanson analysts find ratings in odd places

Analysts at MoffettNathanson are bearish on cable TV in a variety of categories (though they contend Disney, Fox and Viacom are still strong). Overall, as the upfront market kicks into…

GSN

GSN Expands Its Slate of Original Series With 2 New Programs

A steampunk design competition and comedian game show

In game-show terms, GSN is feeling like a returning champion. Viewership is up, the average age of viewers is down, and the network's experiment with original series is paying off. "GSN…

At Launch, HBO's New Streaming Service Will Only Be Available on Apple Devices

Debuts at $15 a month, in time for Game of Thrones

Apple TV is going to be the only way to watch HBO's cord-cutter-friendly streaming service, at least when the service launches. HBO Now will debut at the beginning of April, according…

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