Infographic: Dating Apps Are Sparking Millions of Social Media Conversations

Tinder drove 83 percent of that talk on Twitter

Dating apps chatter reached a fever pitch in 2015. KBS Attention reviewed more than 2.5 million Twitter conversations that included Grindr, Tinder, Happn, OkCupid and Match to gain insights about…

Ad of the Day: 6 Emerging Talents Predict Their Future in Twitter's First @Video Series

Featuring JR, Martin Garrix, Shamir Bailey and more

Six content creators in music, art, sports, food and news—many of whom made their names on other platforms—have lined up to promote Twitter's native video platform, and its @video handle,…

Twitter Makes Direct Messaging and Consumer Feedback Easier for Brands

Delta and Starbucks are on board

Airlines and retailers often tout Twitter's real-time, customer service capabilities, so they should be happy to learn that the social platform just made their jobs a little easier. Twitter today…

Which Sports Illustrated Swimsuit Cover Is Leading the Conversation on Social Media?

Another win for Ronda Rousey

Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers. For the first time, the Time Inc. brand produced multiple covers—three, to be…

Twitter Is Now Making It Far Easier to Tweet GIFs

Debuts library via Giphy and Riffsy partnerships

Expect to see more GIFs than ever on Twitter. Starting today, users sending a tweet or direct message can now search for one of the animated images directly from a…

These Brands and Artists Won the Grammys on Social Media

People Magazine, Hyundai, Gucci are tops

While Kendrick Lamar and Taylor Swift were the big winners at the 58th Annual Grammy Awards last night, the two mega-stars were not the most popular on social media, at…

Twitter's User Growth Stalls for the Second Quarter in a Row

But revenue meets expectations

Twitter didn't fly very high in the fourth quarter of 2015. The San Francisco-based company, already facing pressure to grow its user base and value, didn't gain users, though its…

Ad Agency Execs Are Optimistic About Twitter's New Algorithm

Marketing players weigh in on its potential

Agency executives say Twitter's introduction of a new algorithm for the top of the news feed could be the beginning of a series of bold moves for the platform. The algorithm, officially…

Twitter Starts Using an Algorithm to Curate Users' Timelines

Optional feature is an extension of Top Tweets

Twitter as we know it changes today. The San Francisco-based tech company has introduced an algorithm that will reorder the top of users' timelines with tweets it predicts will be interesting…

Twitter Launches 'First View,' a 24-Hour Takeover Option for Marketers

Will begin selling a Promoted Video for day's top spot

Faced with mounting pressure to keep itself interesting and profitable, Twitter is launching a new Promoted Video ad product. The San Francisco-based company says First View will let marketers own the…