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Infographic: How Trump and Clinton Stack Up on Facebook and Twitter

4C's data suggests more people like GOP nominee

How seriously should we take social media sentiment when it comes to predicting who the next president of the United States will be? At first glance, it might seem that millions…

Twitter's CMO Explains Today's Brand Refresh and the New 'See What's Happening' Ads

Leslie Berland says new ads tell an old story, better

What is Twitter, and what is it for? Those are pretty basic questions for a company that's been around for a decade and, by its own reckoning, has 90 percent name…

Twitter Adds MLB and NHL Games to Its List of Livestreaming Sports Action

Includes out-of-market contests and highlights

Twitter is continuing its summer winning streak with deals to livestream a number of games from Major League Baseball and the National Hockey League. The agreements, announced on Monday morning, will…

Twitter Will Livestream CBS News' Coverage of the Republican and Democratic Conventions

Advertising details are still being finalized

Twitter and CBS are planning to livestream the Republican and Democratic National Conventions later this month. The companies announced plans today to run "gavel-to-gavel" coverage of each party's four-day event. First…

Twitter's New 'Recommended Video' Feature Gets First Big Test During National Shooting Coverage

Underscores growing importance of social video

Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five…

A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership

Canvs looked at thousands of episodes

Love triumphs over hate except on television. According to a study of tweets related to hundreds of TV shows and thousands of episodes, social analytics TV company Canvs found that feelings…

Twitter Introduces Searchable, Emoji-Like Stickers for Photos

Adding another layer of visual engagement

Twitter seems to be betting on the universal language of stickers to spur more engagement on the platform. In the next few weeks, Twitter will begin letting users add stickers to…

Here's How Twitter Aims to Sell $50 Million in Ads for NFL Livestreams

Bud Light, Sony Pictures and Bank of America are on board

All eyes will be on Twitter this fall when the micro-blogging site livestreams 10 of the NFL's 16 Thursday Night Football games. It's a big move that could prove that…

U.S. House Democrats Livestreamed Their Gun-Control Sit-in on Periscope and Facebook

After Republicans effectively shut off C-Span

This afternoon, a group of about 50 Democrats from the U.S. House of Representatives staged a sit-in on the House floor to advocate for a vote on gun control, and broadcast…

Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing

Including completion rate and viewability

Starting today, Twitter advertisers will be privy to more data and have access to more tools to help gauge how their clips are performing on the microblogging site. Twitter and video…

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