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Chevron Thinks Ecuador Is Conspiring Against It on Twitter Energy giant speaks out about #AskChevron

Chevron believes that last week's Twitter hijack against the brand from activist group Toxic Effect is actually part of a more elaborate plot involving the Republic of Ecuador, Adweek has…

June 5, 2014, 10:02 AM EDT

Chobani Gets Sued in a Case That Hinges on a Tweet Author cites Twitter message in trademark infringement claim

Chobani and its agency Droga5 are being sued by inspirational author Dov Seidman, who is claiming the yogurt infringed on his trademark while lifting core concepts from his 2011 book,…

June 4, 2014, 6:17 PM EDT

Time for Brands to Build Their Own Social Sites Facebook, Twitter and Instagram shouldn't control your customer relationships

Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency. But there is no guarantee that social media…

June 3, 2014, 5:53 AM EDT

Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1 Yes, one-millionth of a million dollars

It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay…

June 2, 2014, 9:59 PM EDT

NASA's New Mission: Conquering Social Space With millions of followers on Facebook, Twitter and Instagram, the next target is Mars

Space, the final frontier … for marketers?  Illustration: Lincoln Agnew Mass media and space travel have always been entwined, the former promoting and propelling the latter since America’s epic push five decades…

June 1, 2014, 8:37 PM EDT

Starz Debuts Power With Video-Heavy Tweets Challenges social network's reputation for short-form clips

Starz will debut a full-length episode of its new drama Power via Twitter tonight after posting a sneak peek that leveraged the social site's one-click video earlier today. The 50 Cent-produced…

May 30, 2014, 7:14 PM EDT

FIFA World Cup Unveils Second-Screen Digital Push Mobile, social top priorities for soccer fans

Soccer fans tuning into the upcoming FIFA World Cup will have no shortage of digital platforms on which to chat, thanks to several new efforts on the part of the…

May 30, 2014, 1:13 PM EDT

14 Digital Trends on Kleiner Perkins' Venture Capital Radar Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

May 28, 2014, 2:10 PM EDT

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

McDonald's, Hollister Tap Twitter to Target Music Fans Aim to cut through social chatter

McDonald’s and Hollister are hoping to tap into some of the social chatter around music taking place on Twitter as part of a new program with Billboard magazine. Billboard announced Real-Time…

May 27, 2014, 4:14 PM EDT

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