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McDonald's, Hollister Tap Twitter to Target Music Fans Aim to cut through social chatter

McDonald’s and Hollister are hoping to tap into some of the social chatter around music taking place on Twitter as part of a new program with Billboard magazine. Billboard announced Real-Time…

May 27, 2014, 4:14 PM EDT

Twitter, Omnicom Deal Combines Mobile Ad Forces Media agency commits $230 million, report says

Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the…

May 27, 2014, 12:13 PM EDT

4 Brands Using Twitter Video for Extended Storytelling Takes one-click video a step further

Twitter has begun testing a new feature within its one-click video format that lets brands string together pieces of content, Adweek has learned. The ‘view more videos’ option builds on Twitter’s…

May 23, 2014, 1:56 PM EDT

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…

May 22, 2014, 4:33 PM EDT

Brandwatch Raises $22 Million Social listening player has a huge client list

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies. Brandwatch counts 1,000 brands…

May 22, 2014, 12:59 PM EDT

Budweiser Ramps Up Social, Digital Video to Win Over Soccer Fans Plans to amplify chatter

Anheuser-Busch’s Budweiser is giving digital a prime spot in its sponsorship as the official beer of the upcoming 2014 FIFA World Cup with a string of video and social efforts. "On…

May 21, 2014, 3:55 PM EDT

100-Year-Old Pretzel Brand Finds Its Digital Voice Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

May 16, 2014, 3:06 PM EDT

Batman's New Favorite Gadget Is a Leica Camera Director tweets on-set pic of Ben Affleck, endorses brand

I shot this with my @Leica_Camera M Monochrom. #Batman #Batmobile #Gotham http://t.co/WPHKLxgBLM pic.twitter.com/p5DEf6fLzJ — ZackSnyder (@ZackSnyder) May 13, 2014 Holy camera, Batman! The world got its first look at Ben Affleck as…

May 13, 2014, 6:47 PM EDT

How AOL Tapped Into the Power of Mom and Became No. 1 Maureen Sullivan led the way to the top of the lifestyle heap

“West Elm!” declares Maureen Sullivan, pointing to a metal pendant lamp as she brightly describes the workplace furnishings in her chic, exposed brick East Village office in New York. The…

May 13, 2014, 5:57 AM EDT

Internet Activist Campaign Over Net Neutrality Escalates Will protest of FCC rules become another SOPA?

Internet activists and consumer groups are hoping to mount another Stop Online Piracy Act (SOPA)-like campaign to convince the Federal Communications Commission to adopt ironclad net neutrality rules and abandon…

May 12, 2014, 6:37 AM EDT

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