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Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke Real-time reaction to Hollywood tragedy

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a Promoted Trend. The national ad,…

August 12, 2014, 5:27 PM EDT

Twitter's Promoted Video Details Are Coming Into View Could be a big lift to revenues

Twitter officially unveiled Promoted Video today as a beta product that could be a boon for its revenues when rolled out fully. Specialized has tested the ad unit, and the…

August 12, 2014, 1:18 PM EDT

Travelocity's Shark Week Tracker Is Already Generating Social Buzz Tidy Cats, Redd's Apple Ale, Target also run promos

Big-name brands are champing at the bit to jump into the social conversation around Discovery's annual Shark Week event, with some names like Travelocity already seeing some promising results. Travel brands…

August 11, 2014, 12:22 PM EDT

Twitter Lets Advertisers Buy Against Campaign Goals Popcornflix and Autodesk test new tool

Twitter has rolled out a new tool for advertisers dubbed objective-based campaigns that let marketers set up, measure and optimize promos. The social site’s new tools let marketers manage their…

August 7, 2014, 2:16 PM EDT

Twitter's Video Ads Doubled Consumer Engagement for Bike Brand How Specialized won the Tour de France

Specialized Bicycling Components had a terrific close to July. Last weekend, Italian cyclist Vincenzo Nibali won the Tour de France while riding one of the company's 22-speeds, and then sales…

August 1, 2014, 4:41 PM EDT

NBA Stamps Its Twitter Handle on the League Ball Will the @NBA branding increase followers?

The National Basketball Association has 10.8 million Twitter followers, but it should have more by the end of next season: After all, it's putting its @NBA handle on the league…

July 31, 2014, 5:53 PM EDT

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

July 29, 2014, 7:20 PM EDT

Twitter Revenues Surge as It Surpasses 270 Million Monthly Users Ad sales jump 129%

Twitter is hauling in users and ad dollars, giving the company a new of air of confidence. The tech notable announced its second-quarter performance today, including a 129 percent year-over-year jump…

July 29, 2014, 5:07 PM EDT

Mountain Dew Gets 3,500 Phone Calls From Click-to-Call Tweet Tests new Twitter feature to push Baja Blast soda

Mountain Dew may not be one of the first names associated with direct response marketing, but that's not stopping the Pepsi-owned brand in testing a Twitter click-to-call feature that's akin…

July 29, 2014, 3:27 PM EDT

Family Kicked Off Southwest Flight After Father Tweeted Complaint Agent demanded tweet be deleted before they could re-board

A family was asked to de-board Southwest flight 2347 from Denver to Minneapolis on Sunday, following the father tweeting a complaint about a "rude" gate agent. Duff Watson had received priority…

July 23, 2014, 4:54 PM EDT

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