Which Sports Illustrated Swimsuit Cover Is Leading the Conversation on Social Media?

Another win for Ronda Rousey

Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers. For the first time, the Time Inc. brand produced multiple covers—three, to be…

Twitter Is Now Making It Far Easier to Tweet GIFs

Debuts library via Giphy and Riffsy partnerships

Expect to see more GIFs than ever on Twitter. Starting today, users sending a tweet or direct message can now search for one of the animated images directly from a…

These Brands and Artists Won the Grammys on Social Media

People Magazine, Hyundai, Gucci are tops

While Kendrick Lamar and Taylor Swift were the big winners at the 58th Annual Grammy Awards last night, the two mega-stars were not the most popular on social media, at…

Twitter's User Growth Stalls for the Second Quarter in a Row

But revenue meets expectations

Twitter didn't fly very high in the fourth quarter of 2015. The San Francisco-based company, already facing pressure to grow its user base and value, didn't gain users, though its…

Ad Agency Execs Are Optimistic About Twitter's New Algorithm

Marketing players weigh in on its potential

Agency executives say Twitter's introduction of a new algorithm for the top of the news feed could be the beginning of a series of bold moves for the platform. The algorithm, officially…

Twitter Starts Using an Algorithm to Curate Users' Timelines

Optional feature is an extension of Top Tweets

Twitter as we know it changes today. The San Francisco-based tech company has introduced an algorithm that will reorder the top of users' timelines with tweets it predicts will be interesting…

Twitter Launches 'First View,' a 24-Hour Takeover Option for Marketers

Will begin selling a Promoted Video for day's top spot

Faced with mounting pressure to keep itself interesting and profitable, Twitter is launching a new Promoted Video ad product. The San Francisco-based company says First View will let marketers own the…

Here Are 7 Eye-Catching Branded GIFs From Super Bowl 50

Marketers love the inexpensive social execution

GIFs are no longer just something that culture-forward or tech-savvy brands use—they're about as ubiquitous as photos or videos. With that in mind, dozens of brands were using GIFs everywhere…

Esurance's Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute

Cash giveaway garnered huge Twitter chatter

The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand ran…

These Brands Have Won the Most TV Exposure Heading Into Super Bowl Weekend

Avocados From Mexico, Hyundai snagging free airtime

Brands paying the big bucks for Super Bowl ads this weekend might be pleased with how much free airtime they've received on local TV in the week leading up to…