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French Twitter Users Can Soon Transfer Money With a Tweet Move into financial sector

Twitter is partnering with France's second-largest bank this week to let customers transfer money with a simple tweet. The two are expected to unveil details at a press conference in…

October 13, 2014, 11:39 AM EDT

The 5 Stages of Louis C.K.'s Amazing Twitter Rant on Evolution He quickly shows everything that is right and wrong with social media

Today's Louis C.K. rant about how life evolved in the solar system is exactly what Twitter does best, but also a reminder of the platform's flaws. If you weren’t there…

October 8, 2014, 6:36 PM EDT

Why Is Alfonso Ribeiro Tweeting for Wendy’s? Chain recruits retro stars to launch new products

If you tune into Wendy’s Twitter account today, you may be surprised to see that actor Alfonso Ribeiro, filmmaker Ralph Macchio and retired professional wrestler Steve Austin have taken over…

October 8, 2014, 4:56 PM EDT

Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books And he gets most of his news from Twitter

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a…

October 6, 2014, 7:59 AM EDT

Magazine Metrics Expand Beyond Ad Pages to Digital Monthly report from the MPA will measure 147 periodicals' reach beyond print

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a…

September 29, 2014, 12:08 AM EDT

KitKat's #Bendgate Tweet Has Officially Eclipsed Oreo's Super Bowl Win Perfect visual came together in just 30 minutes

Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign. Toward the end of…

September 26, 2014, 1:48 PM EDT

Now You Can Add Something to Your Amazon Wishlist Just by Tweeting About It But Forrester analyst doubts many consumers will use it

Amazon and Twitter are already gearing up for holiday shopping with the launch of a new hashtag-triggered shopping tool today. Amazon's new initiative is dubbed #AmazonWishList and builds on a…

September 24, 2014, 11:36 AM EDT

See Which Brands Are Talking Like Pirates on Twitter Today Some go overboard on funny holiday

Today is Talk Like Pirate Day, an annual event that makes it acceptable to swap out everyday conversations with pirate parlance and dress up in costumes. And, of course, brands…

September 19, 2014, 12:57 PM EDT

The Voice Inks Three-Season Sponsorship With Nissan Includes big mobile, social push

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams and Gwen Stefani, viewers can also expect to see lots of splashy ads for Nissan. The…

September 18, 2014, 5:21 PM EDT

The 5 Best Tweets About Jeter's Gatorade Commercial, From Red Sox Fans Sports drink smooths over longtime rivalry

Not even die-hard Boston Red Sox fans can stop watching Gatorade’s buzzy commercial with the New York Yankee’s Derek Jeter today. The 90-second spot, which launched today and has been viewed more…

September 18, 2014, 4:11 PM EDT

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