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Clorox Explains Emoji Tweet That Many Thought Was Weirdly Racist

One of Twitter's more bleachable moments

Some long-awaited racially diverse emojis were added to iOS today, and all the world is happy. Well, the world was happy until it saw this Clorox tweet. The brand sent out…

Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

Viral color debate leads to an avalanche of tweets

What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What…

Brands Are in Love With the #WhatIsLoveIn4Words Game, but They Only Love Themselves

This one was too easy

A Twitter hashtag game like #WhatIsLoveIn4Words is irresistible to brands. It's easy, and the answer is simple: With only a few exceptions, they love themselves first. Check out a slew of…

Seahawks Follow Up Their Big Win With a Bigger Fail: A 'We Shall Overcome' MLK Tweet

Post is quickly deleted

One day after their unbelievable, inspiring win over the Green Bay Packers, which sent them to the Super Bowl, the Seattle Seahawks hit rock bottom on Twitter with a tweet…

Brands Are Having Way Too Much Fun With the #FiveWordsToRuinADate Hashtag Game

Did any of them nail it?

Social media moves quickly, and yesterday's trending #KissAGingerDay is today's #FiveWordsToRuinADate. Mere mortals have been playing the hashtag game by tweeting quips like "A salad for the lady?," "I'm an Android…

Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1

Yes, one-millionth of a million dollars

It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay…

Old Spice Lets Its Fingers Do the Walking in Real-Time Twitter Campaign

'How many fingers am I holding up?'

Idle hands are the devil's playthings, and those hands look particularly evil when they have 14 fingers or the heads of chickens. Earlier today, Old Spice posed a simple question on…

How a Remarkable Twitter Campaign Got This Ohio Teenager a Bionic Arm

The story of #HandforTorri

Here's a powerful example of the potential of social media and brand charity. Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on…

Twitter Fans Make DirecTV's New 'Get Rid of Cable' Ad One of the Bleakest Yet

Putting all that negativity to work

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced…

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln

'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

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