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Gap Baffles NASA Fans by Featuring the Space Shuttle in an Ad About 1969

Brand says its ad is just being misunderstood

Gap's been running ads celebrating "iconic Americana moments" and playing up the chain's founding in 1969. But one of its retro choices left NASA fans flummoxed. A tweet from the recent…

Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

This could get a little crazy

NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports…

This Writer Just Schooled Us All on Suspenseful, Awkwardly Comic Twitter Storytelling

Building anticipation, 140 characters at a time

Joe Craig, a British writer and children's novelist, just demonstrated his mastery in adapting long-form copy to the medium of Twitter ... by recounting the apparently true tale of a…

Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future Selves

To answer the questions you have for them today

Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today. It began with the brand asking a simple question: If you could ask your future self one…

Why Jamie Foxx and Jason Biggs Are Chatting With DirecTV's 'Settler' Guy on Twitter

Plus, a new TV spot in the campaign

As the preferred social platform for griping about #firstworldproblems, Twitter is the next logical destination for DirecTV's "Settlers" campaign, which is all about accepting a less-than-perfect life (where, among other…

Reese's Turned Gripes About Its Ugly Christmas Candy Into Funny Ads About Tree Shaming

How to turn the tide

For those who've noticed Reese's building on its Halloween dominance by making uniquely shaped candies for other holidays, too, here's a little-known fact: It's been making Christmas tree-shaped peanut butter…

Bloomingdale's Apologizes for This Weird, Vaguely Date-Rapey Holiday Ad

Calls the copy 'inappropriate and in poor taste'

We're guessing no one at Bloomingdale's has access to social media, because there's no other way to explain how it let its now-viral holiday ad pass through quality control. In case…

Deutsch Built a Bot That Will Say Something Nice to 300 Million Twitter Users, One by One

NiceBot counterbalances cyberbullying

Something nasty or insulting is posted to Twitter every 60 seconds, and not all of it is directed at Justin Bieber. To counteract this, Champions Against Bullying teamed up with…

Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways

Surprise RTs pop up in the real world

A retweet is nice and all. But as an expression of affection, it's woefully lame. Diet Coke understand this, and is taking a grand new approach to retweeting love notes from…

Clorox Explains Emoji Tweet That Many Thought Was Weirdly Racist

One of Twitter's more bleachable moments

Some long-awaited racially diverse emojis were added to iOS today, and all the world is happy. Well, the world was happy until it saw this Clorox tweet. The brand sent out…

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