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Prankvertising: Are Outrageous Marketing Stunts Worth the Risks? Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

April 1, 2013, 10:57 PM EDT

What's the Best Time of Day to Send an Email? Marketers need to know this

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…

March 27, 2013, 9:39 AM EDT

Three Brands That Used Data to Transform Their Media Strategies Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

March 25, 2013, 10:02 PM EDT

You Shouldn't Trust Mobile Location Data Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

March 24, 2013, 11:37 PM EDT

Ad of the Day: Virgin Mobile Wayne Coyne and Colonel Meow retrain your brain, or at least mess with it

I usually have at least one question for our intrepid Ad of the Day candidates. But I have several for Flaming Lips frontman Wayne Coyne. First, why did you make…

March 13, 2013, 1:24 PM EDT

Ad of the Day: Sony Xperia Z Tarsem and David Bowie team up for one very special smartphone ad indeed

Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight…

February 28, 2013, 2:57 PM EST

URL on Bus Shelter Ad Rewards You With Ride in Lamborghini or Dog Sled Qualcomm stunt attempts to create 'Best Bus Stop Ever'

While TNT has set the bar pretty high for interactive stunts in public spaces (in Holland, at least), there's still something charming about this "Best Bus Stop Ever" video from…

February 21, 2013, 12:34 PM EST

Ad of the Day: Samsung If you're working on Unicorn Apocalypse, don't be caught dead with a BlackBerry

If you've got a job, there's a decent chance you're dealing with a dual-device situation—you know, a work phone given to you by the office (probably one that's useless for…

January 25, 2013, 3:17 PM EST

The Geeks Shall Inherit the Earth They love computing and creativity. And now the quants may be poised to take over the ad business

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…

January 7, 2013, 12:00 AM EST

Ad of the Day: Sprint Nickelodeon stars sing a holiday medley inside smartphones in this intricately choreographed single-take spot

For the record, Frank Loesser's "Baby It's Cold Outside" is a duet about a guy who spikes his date's eggnog in the hope that she'll stay the night. Christmas! I will…

December 19, 2012, 2:17 PM EST

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