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Ad of the Day: Samsung Kids at a graduation pool party get their feet wet with the cool-infused Galaxy S4

Some smartphones are smarter than other smartphones," Samsung proclaims in this new 90-second spot, which aired Thursday night on Conan. But mostly, some smartphones appear to be younger than other…

May 3, 2013, 12:58 PM EDT

Amazon Preps Kindle TV Set-Top Box Streaming device to join an already crowded market

After expanding into hardware creation with the Kindle, the Kindle Fire tablet and a rumored smart phone, Amazon is developing a proprietary TV set-top box.  According to unnamed sources cited by…

April 25, 2013, 1:38 PM EDT

How AT&T Got Kids to Make Some of the Year's Best Ads BBDO spins comic gold from their crazy brains

IDEA: Bigger. Faster. More. You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at…

April 15, 2013, 10:11 PM EDT

Sailthru Tracks Your Online Behavior for a More Personalized Web Over 300 clients

Specs Who (l. to r.) Neil Capel, co-founder, CEO; David Blanke, COO, CFO; and Ian White, co-founder, CTO What Personalized recommendation platform Where New York offices You may not know it, but those links…

April 11, 2013, 10:13 PM EDT

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks? Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

April 1, 2013, 10:57 PM EDT

What's the Best Time of Day to Send an Email? Marketers need to know this

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…

March 27, 2013, 9:39 AM EDT

Three Brands That Used Data to Transform Their Media Strategies Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

March 25, 2013, 10:02 PM EDT

You Shouldn't Trust Mobile Location Data Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

March 24, 2013, 11:37 PM EDT

Ad of the Day: Virgin Mobile Wayne Coyne and Colonel Meow retrain your brain, or at least mess with it

I usually have at least one question for our intrepid Ad of the Day candidates. But I have several for Flaming Lips frontman Wayne Coyne. First, why did you make…

March 13, 2013, 1:24 PM EDT

Ad of the Day: Sony Xperia Z Tarsem and David Bowie team up for one very special smartphone ad indeed

Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight…

February 28, 2013, 2:57 PM EST

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