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Twitter Says Over 13 Million Accounts May Be Bots and Fakes And that estimate may be conservative, according to its SEC filing

Updated: The initial version of this story reported that 23 million Twitter users were bots, based on the 8.5 percent of Twitter users who use an automatic platform to access…

August 12, 2014, 11:23 PM EDT

Experts: McDonald’s Needs Better Grip on Millennials Before Moving Social Strategy Forward Social feedback shows marketing disconnect

When it comes to brands charged with spearheading a social media strategy, McDonald’s brand managers have it rough. The burger slinger routinely gets beat up on social media with negative…

August 12, 2014, 6:00 AM EDT

Delta Faucet’s New Campaign Goes Heavy on Digital #HappiMess focuses on UGC, social

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess.  In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real…

August 11, 2014, 3:43 PM EDT

Smokey Bear’s 70th Birthday Is Cause for Celebration—on Instagram The U.S. Forest Service dives deeper into social media

The U.S. Forest Service is about to become one of the first federal organizations to run Instagram ads in the mobile-social app with a splash tomorrow to celebrate the 70th…

August 8, 2014, 2:07 PM EDT

Lancôme Is Getting a 60% Monthly Action Rate With New Loyalty Program Wants to leverage beauty reviews

Luxury brands are often singled out as slow adopters when it comes to digital, primarily because there’s still reluctance from consumers to buy high-ticket items online. However, marketers for L’Oreal-owned…

August 6, 2014, 3:47 PM EDT

BuzzFeed Names Greg Coleman President Social and mobile ad business a top priority

BuzzFeed has appointed Greg Coleman as president, replacing Jon Steinberg, who left the company earlier this year to head up MailOnline’s North American business. Coleman was previously CEO of Criteo for…

August 5, 2014, 9:34 PM EDT

AirSign Combines Social Media With Skywriting Heads up, hashtag lovers

The next big platform for social media advertising could be up—way up—if skywriting firm AirSign has anything to say about it. The Gainesville, Fla.-based firm is one of the top…

August 5, 2014, 2:16 PM EDT

McDonald’s Gets Super-Sized Backlash With Instagram Ads People aren’t loving it

Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on…

August 4, 2014, 4:56 PM EDT

Rescue Campaign Puts 10 Abandoned Dogs on Tinder, Gets 2,700 Matches in a Week Creative idea from BBH interns

Turns out, you can find puppy love on a dating app. Literal puppy love is on offer through Tinder thanks to a New York animal shelter and marketing interns at…

August 4, 2014, 3:38 PM EDT

Instagram Marketing Is Quickly Catching Up to Facebook Data show the gap is closing

How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think. Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of…

August 3, 2014, 5:18 PM EDT

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