Inside the Effort to Brand Tom Brady Funny memes, childhood photos and his own personal logo

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been…

February 5, 2015, 12:47 PM EST

Tinder Shuts Down Gap's Pants Party Because Campaign Violated Terms of Service Brand posted unauthorized marketing

Just as The Gap was about to launch a new marketing campaign on Tinder, the hot dating app announced that the retailer's plans were an unauthorized violation of its terms…

February 4, 2015, 6:17 PM EST

Instagram Videos Now Loop, and Here's Why Brands Are So Excited About It The Gap releases a micro-series made for repeat

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way…

February 4, 2015, 5:48 PM EST

Facebook Opens Its Ad Awards to Instagram Campaigns Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

February 4, 2015, 11:17 AM EST

Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere Ads will begin appearing in apps like Flipboard

Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been…

February 3, 2015, 8:59 AM EST

What Kinds of Super Bowl Ads Generated the Most Online Buzz? How celebs, hashtags and logos fared

Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a look at how…

February 2, 2015, 3:17 PM EST

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands A sea of stats show how the huge platforms performed

So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65…

February 2, 2015, 12:02 PM EST

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl? Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

February 2, 2015, 9:43 AM EST

Seattle Seahawks' Chris Matthews Is Turning Out to Be a Great Super Bowl Ad for Foot Locker Dominant wide receiver once sold sneakers

Foot Locker didn't have to buy an advertisement in this year's Super Bowl—it has one playing in the game. Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before…

February 1, 2015, 9:48 PM EST

45,000 Pieces of Branded Content Were Created on Whisper for The Americans Where advertising meets dark social

The Americans revolves around the lives of two Cold War-era KGB spies who are trying to keep their jobs a secret from their unsuspecting neighbors. In line with that secrecy…

January 30, 2015, 8:21 PM EST