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How The Land of Nod Found Its Latest Catalog Cover Through Instagram Falling in love with #theoandbeau

Last fall, Jessica Shyba's photos of her son and new puppy napping together went viral. Shyba's blog about life with three kids in NYC, Momma's Gone City, was already fairly…

May 23, 2014, 2:03 PM EDT

Mercedes' Key to Instagram Success: Drive With the Doors Open How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's…

May 22, 2014, 4:39 PM EDT

Fashion Brands Dominate Instagram Video Top 10 include Vogue, Michael Kors, Aéropostale

Apparel marketers should probably keep their eye on Instagram video. Five out of the top 10 brands in this week's VideoWatch/Shareablee power rankings include players that focus on fashion. Vogue makes…

May 16, 2014, 12:42 PM EDT

LeBron James for Samsung a Viral Slam Dunk Love him or hate him, there's an app for that

Even if you aren't paying attention to the NBA playoffs, you probably have an opinion about LeBron James. And, now that the Miami Heat are in the Eastern Conference finals,…

May 15, 2014, 2:25 PM EDT

TaylorMade's Live Product Video Seems Teed Up for Social Takes a swing at innovation

TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity. At 12 p.m. ET today, the Carlsbad, Calif.-based brand is expected…

May 14, 2014, 6:01 AM EDT

'You Are What You Share' Video Captures the Sheer Stupidity of Social Media Quit your bragging and tagging

State.com has set all our hilarious social media frustrations to classical music. Along with all having to look at what other people care about, which turns out is never what you…

May 12, 2014, 3:54 PM EDT

Old Spice Lets Its Fingers Do the Walking in Real-Time Twitter Campaign 'How many fingers am I holding up?'

Idle hands are the devil's playthings, and those hands look particularly evil when they have 14 fingers or the heads of chickens. Earlier today, Old Spice posed a simple question on…

May 8, 2014, 4:43 PM EDT

How a Remarkable Twitter Campaign Got This Ohio Teenager a Bionic Arm The story of #HandforTorri

Here's a powerful example of the potential of social media and brand charity. Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on…

May 5, 2014, 2:33 PM EDT

Brands Are Out in Force With Intergalactic Tributes for Star Wars Day May the Fourth be with you

A long time ago in a brand galaxy far, far away... May the Fourth be with you. Perhaps news of the cast of the newest installment in the Star Wars saga…

May 4, 2014, 8:22 PM EDT

NatGeo's Instagram Video Goes Wild And doesn't need sound to do it

National Geographic is making by far its best showing on the VideoWatch/Shareablee Top 10 weekly rankings for branded Instagram videos. From April 21-26, NatGeo's 15-second spot—that sweeps over the scenery…

May 2, 2014, 6:35 AM EDT

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