Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday

877,000 social conversations in last 7 days

This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online. The tool can be…

Twitter's Head of Retail Predicts 5 Holiday Trends You'll See on the Social Network

After year of product launches, it's all coming together

Black Friday is almost here, and as the holiday shopping season heats up, so does the advertising around it. Twitter, which now boasts more than 100,000 advertisers, should make its mark…

This Social Network Pays Users to Post and Made a Supermodel $3,400 in a Month

Tsu has a user base of 4.5 million

Tsu is a 1-year-old platform that claims 4.5 million users, differentiating itself from the Facebooks and Twitters of the social-media world by financially compensating people who post. That's right—you can…

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

Making co-op easy for retailers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and…

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Synced promos look inevitable

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has…

Snapchat and Instagram Users Would Vote to See Sanders and Trump Go Head to Head

Survey looks good for Ben Carson, too

Tonight, millions of voters will watch the fourth Republican debate for the party's presidential nomination. With that in mind, Action Committee thought it'd be interesting to survey more than 1,500 Instagram…

Instagram Partners With 41 Tech Companies to Improve Advertising Experience

And looks to add around 60 more

Instagram today unveiled 41 marketing-tech partners that will help it grow its burgeoning advertising business. These first few dozen companies are just the first wave in a larger plan to…

The President of the United States Now Has an Official Facebook Page

Obama continues to socialize the Oval Office

Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives…

What 8 Agency Execs Think About Twitter's New Like Button

Spoiler: Not all of them heart the change

This week, Twitter tried increasing its emotional pull by ditching its star button in exchange for a heart, prompting users to "like" a post instead of the old "favorite" option. But how…

Facebook's New Tools Let Merchants Tailor Ads for Nearby Consumers

Can give insights for consumer groups within 150 feet

While Facebook yesterday revealed that its advertising sales increased 45 percent year over year to $4.3 billion in the third quarter, it would still like to gain a bigger share…